Everest Brand Solutions has won the strategic and creative duties for Augere’s broadband wireless services, being launched under the brand ‘ZOOSH’ in India. Augere is a pioneer in the broadband wireless services business and currently offers 4G services under the brand “Qubee” in several countries in Asia and Africa. Augere Wireless Broadband India was awarded with BWA spectrum in Madhya Pradesh and Chhattisgarh circle under the auctions held last year and will be one of the first to launch 4G(TD-LTE) wireless broadband services in India and globally.
Confirming the development, Mayur Tanna, chief commercial officer, Augere Wireless Broadband India Pvt. Ltd, said, “Augere wants to develop ZOOSH as a brand which the youth in India associate with as an enabler to fulfil their aspirations. The current broadband market in India is an extremely cluttered space with innumerable product offerings that often leaves the consumer confused. Even the quality of services falls much short of the communicated promise. ZOOSH aims to be a credible Broadband Wireless Service provider that cares for the consumer and makes the Internet experience fast, reliable and easily accessible. We at Augere are very passionate about ZOOSH and wanted a partner who shares our passion and vision for a young and vibrant brand in India; Everest has demonstrated this Passion and has created a strategy aligned with our vision.”
Commenting on the win, Dhunji S Wadia, president, Everest Brand Solutions, said, “The Augere business is a significant acquisition in terms of scope and size. We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. This win also marks a good beginning to the year 2012 for Everest.”