Opinion
Campaign India Team
Mar 11, 2010

Eustace Fernandes: A journalist remembers

For a ‘brand journey’ assignment on Amul,  my then colleague Anant Rangaswami (then editor of Impact magazine, now editor of Campaign India) suggested I meet some veterans who had a significant role to play in the successful Amul campaign, besides contacting the company and the advertising agency that then handled the account.

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