Eurogrip Tyres launches ‘Creator Circuit’ for aspiring digital creators

Eurogrip Tyres, India’s leading two- and three-wheeler tyre brand from TVS Srichakra Ltd., has announced the launch of ‘Creator Circuit’, an exclusive initiative for the digital creator community. The platform is designed to inspire, educate, and elevate aspiring creators by providing opportunities to refine skills and develop distinctive storytelling techniques.

‘Creator Circuit’ is positioned as a category-first digital property and features a series of contests and masterclasses. The initiative aims to equip participants with tools to enhance creativity and content quality, while also providing a platform for recognition in the competitive digital landscape.

To support the program, Eurogrip has partnered with prominent content creators and automotive experts, including Sunny Gajjar, founder of XBHP, and Rajini Krishnan, acclaimed motorcycle racer. Sunny Gajjar, together with Eurogrip, has curated a dedicated masterclass that teaches participants effective creator techniques. The sessions cover aspects such as solo shooting, framing, visual storytelling, and audience engagement, offering practical guidance for building professional-quality content.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Eurogrip Tyres (@tvseurogrip)

The initiative centres on three themed contests: #FrameTheGrip (focused on photography), Tyre Technology, and Women on Wheels. Each contest encourages participants to apply their unique creative perspective while competing for recognition and prizes. Participants are provided an opportunity to interact with experts, gain insights into the industry, and strengthen their digital content capabilities.

A key feature of ‘Creator Circuit’ is the ‘Eurogrip Creator of the Year’ title, which carries a grand prize of INR 5,00,000. The award will be presented by Eurogrip’s brand ambassador, MS Dhoni. In addition, winners of each of the three themed contests will receive INR 50,000 each, recognising creativity, skill and innovation.

Entries will be evaluated by an expert jury based on originality, content quality, craftsmanship and audience engagement. Registrations are now open, inviting creators to showcase their talent and compete for recognition and rewards.

Through this initiative, Eurogrip Tyres aims to build a supportive ecosystem for creators, enabling them to learn, collaborate, and gain visibility in the fast-growing digital content space. By combining expert-led masterclasses with competitive challenges, ‘Creator Circuit’ positions itself as a platform that nurtures both skill development and recognition for India’s digital creators.