Euro RSCG PR & Events wins Jockey business

Euro RSCG PR & Events has won the PR account of Page Industries. The company is the India franchisee of Jockey garments. The inner wear brand recently added sports and leisure wear to its range.

Ashok Genomal, MD, Page Industries, said “Euro RSCG PR demonstrated great understanding of the category; we look forward to working with them to establish Jockey as a complete lifestyle brand”.

Tara Kapur, president, Euro RSCG PR & Events commented, “We are very pleased to win the Jockey PR account as we have great experience in the lifestyle and apparel category. We are looking forward to doing great work on brand Jockey. It is also an important win for us in Bangalore.”