Euro RSCG kickstarts work on NewsX

Euro RSCG, which was recently appointed as the creative agency for NewsX, has launched its first marketing campaign for the channel.

The campaign builds on the brand's positioning of 'Clarity in a Complex World'. The media mix includes print, electronic, online and outdoor media. 

Gautam Mukerjea, marketing director, INX News said, "The messaging of the campaign embodies our principles and highlights our brand philosophy. Just like our content, it is crisp, intelligent, clear and smartly packaged. The new campaign will further consolidate our differentiated approach amidst the sea of other channels."

Sushant Panda of Euro RSCG added, "This campaign captures the pulse of the new generation. With a tongue-in-cheek tone of voice, our work shuns the clichéd perception of a news channel and gives you all the good reasons to watch NewsX."