Havas Group has unified its media and creative units under two major brands: Havas Media and Havas Creative. The move is to strengthen the visibility of the global brand and integrate its services, according to the communications group.
The rebranding also sees the creation of Havas Digital Group, a new umbrella brand that will operate across both media and creative.
Euro RSCG has been renamed Havas Worldwide, effective 24 September. This applies to 316 offices in 75 countries including India. Brand names of networks within the Havas Media Group, including MPG, will remain unchanged. Euro RSCG 4D will operate as Havas Digital Group.
Sushant Panda, chief executive officer and managing partner, Havas Worldwide (India), said, "The immediate implications of the rebranding would be a change in our website address and official e-mail ids. Our leaders have observed that having a multiple-brand structure proves to be a deterrent to integration of a group's offering. Hence, the rebranding aims at unifying the brand."
"In India, Euro RSCG 4D will operate as Havas Digital Group and will handle work on Nokia, IBM and Max Life," Panda added.
Havas Media plans to reveal a new visual identity at the beginning of 2013. In a statement announcing the rebranding, Havas noted that the exercise will not involve leadership changes.
David Jones, chief executive officer, Havas Group, said, "We're aiming to reinforce a key competitive advantage of Havas – that we're the most integrated of all of the communications groups with the simplest structure that can offer our clients a powerful combination of creative excellence, digital expertise, scale, agility and innovation."
Shavon Barua, president, West and South, Havas Worldwide (India), added, "We see this name change to Havas Worldwide as the re-enforcement of our integrated approach to partner our clients in building their brands. We continue to remain digital at the core. As our global chief executive officer David Jones visions, we are to be the 'most integrated, agile, entrepreneurial and client focussed communication group'."