Travel website, MakeMyTrip.com has unveiled its new communication strategy that consists of a new tagline and a TVC that has been created by Euro RSCG.
Watch the TVC (Story continues below).
The TVC for the website shows a man who has lost his memory. Doctors and family members around him are trying to make him remember things from his past, but the only thing the man remembers are memories of trips he has taken around the world through MakeMyTrip. The film ends with a family member asking him to remember his name, to which he responds by saying, MakeMyTrip.
Commenting on the new communication strategy, Mohit Gupta, chief marketing officer, MakeMyTrip.com, said, “The central brand proposition for the new brand campaign is aptly captured by our new brand descriptor, ‘Memories Unlimited’. With this campaign, MakeMyTrip will reinforce its promise to deliver unlimited deals, destinations and holidays that will create unforgettable experiences for our customers. The centre piece of this campaign is our new TV commercial. We have retained the humorous and young tonality that our ads have always carried.”
Satbir Singh, managing partner and chief creative officer, Euro RSCG, added, “We travel for the 'experience.' A great experience means great everlasting memories. What is as fun as your holiday is diving into your travel photo albums for the rest of your life. And reliving each photo for its great moment, laughing, giggling, pulling each other's legs. MakeMyTrip ensures that your trips are remembered for the great happy experience that you expected when you planned your holiday. The new campaign builds on MakeMyTrip's reputation for best holiday packages at great prices and adds the benefit of wonderful, unforgettable memories.”
Creative agency: Euro RSCG
Director: Rajesh Krishnan
Production house: Soda Films