Arvind Hickman
Feb 06, 2019

Eugene the egg revealed as cracking campaign for mental health

The mystery behind one of the biggest 'stars' to emerge on Instagram has finally been broken.

Eugene the egg revealed as cracking campaign for mental health

The world record egg, aka Eugene, almost broke the internet when in only nine days it became Instagram’s most-liked photo by eclipsing the 18.7 million "likes" registered for a picture of Kylie Jenner’s newborn.

The image has since amassed more than 52 million "likes" and been joined by five other egg follow-ups that have slowly cracked over the past month. Eugene also made a special appearance during Super Bowl in a Hulu spot.

However, it turns out Eugene has struggled to cope with the pressures of Insta-stardom. The world’s most famous egg cracked in a video, urging others with social media anxiety to seek help. The concept was devised by The & Partnership creative Chris Godfrey.

 
 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by EGG GANG ?? (@world_record_egg) on

 

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

1 day ago

Facebook notches 56% revenue rise, but warns of iOS ...

The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising

1 day ago

Zee5 Global invites South Asian viewers to view ...

Watch the film conceptualised by WYP Wondrlab here