ET NOW, the 24-hr English business news channel, has a new logo for itself that is said to reflect "the dynamism of channel with its fresh, rich and deep colors." The newlogo synchronises the look of the channel with that of the other group channels of TimesTelevision Network.
The redesigned on-air look will allow ET NOW to utilise more screen space for news flashes, earnings information and stock calls. The new graphics package of the channel intends to provide the viewers with a better understanding of stock market trends, stock analysis and market trading strategies.
The ticker and text flashes have been redesigned to better utilise the screen space and provide the viewer with all the relevant information. The channel aims to enhance the viewer’s knowledge on market related anecdotes and trade analysis by displaying buzzing stocks along with news flashes, expert opinions and brokerage recommendations.
Also, the channel has introduced a new band at the top of the screen to carry the breaking news, signified by the usage of the “NOW” icon. It will also carry stock and index levels, show the countdown to market opening and other significant events, identify the shows and guests who will be appearing shortly.