ET Now, Reuters ink content sharing deal

Times Global Broadcasting, the news broadcast division of BCCL, has joined hands with Thomson Reuters for an exclusive content sharing arrangement.

Chintamani Rao, CEO, Times Global Broadcasting said, “The Economic Times is the biggest business media brand in India, and Reuters is the most respected and trusted brand in business news globally. Together, we will make ET NOW the channel of choice for business news viewers.”

The collaboration will give the soon-to-be-launched ET Now, the business news channel from TGBC stable, access to real-time breaking financial news content powered by dedicated Reuters reporters based in New York and London. The television hosts will cross to a live report from Reuters to provide the global perspective on breaking financial news. Access to Reuters reporters in other financial centres, including Frankfurt, Singapore, Tokyo and Hong Kong for India relevant breaking news will be available as well.

 “This agreement is the latest move in our long standing commitment to investing in the growing Indian media market,” said Chris Ahearn, president of Reuters Media. “With the launch of our new consumer Indian website last year and the enhancements being made to the region specific mobile applications, we are truly committed to providing the business professional audience access to our content through a multitude of platforms.”

It may be recalled that Reuters had a joint venture with Times Global Broadcasting for their general news channel Times Now, in which the former had close to a 26% share. The joint venture ended in early 2008.