Essence has won the integrated media duties of online learning platform Vedantu.
The mandate covers offline and digital media, including performance media. The agency's office in Bengaluru will handle the account.
Shivani Suri, chief marketing officer, Vedantu, said, “Vedantu envisions to transform the face of education in India. Our live online learning platform, with some of India’s finest teachers, not only offers a personalised learning journey but also ensures tangible learning outcomes for our students. With the help of technology, content and intent, we hope to make this new way of learning accessible to every child. Towards this endeavour, in Essence, we found a partner that shares our vision, is equally driven by technology and data insights, and has the nimbleness to experiment, learn and grow."
Anand Chakravarthy, managing director, Essence India, said, “The online education sector in India is poised for phenomenal growth in the coming years. Vedantu’s vision of reimagining and evolving the teaching and learning experience, combined with the utilisation of content and technology, is very much in line with our culture of experimentation and shared learning. We look forward to delivering our full-service media offering focused on data, analytics and technology to help accelerate Vedantu’s journey in transforming education.”