Enormous Brands bags creative duties for Rapido

Enormous Brands has been awarded with the creative mandate for bike and taxi platform Rapido.

As part of the mandate, Enormous Brands will be responsible for handling the brand’s campaigns and has already conceptualised the recently rolled out #GoOhhWithRapido campaign.

The account was won following a multi-agency pitch and will be managed by the agency’s Gurgaon office.

Amit Verma, head of marketing, Rapido said, "We are excited to partner with Enormous Brands as our new creative partner. With the pandemic impact slowing down our reigns last year, our focus this year through marketing will be to amplify the brand positioning and make bike and taxi synonymous with Rapido in the market. We hope Enormous Brands' experience and passion of building impactful campaigns will help us achieve our bullish goals."  

Ashish Khazanchi, managing partner, Enormous Brands said, "We are delighted to associate with Rapido and create work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market. We aim at making Rapido the most affordable way for daily commuting in India. We are excited about this partnership and look forward to delivering campaigns closely aligned with the brand’s business goals.”