
English players use PR to lobby to play for IPL
As the IPL frenzy takes charge in India, everyone it seems wants a piece of the action. According to reports, the Professional Cricketers' Association (PCA), the body that represents professional cricketers in England and Wales are enlisting the help of public relations to allow English players to take part in the Indian Premier League. Currently the England and Wales cricket board (ECB) does not allow some of England’s best players to compete in the Twenty20 format game, as they are on central contracts.

Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
FCB’s Dheeraj Sinha elected president of The ...
The association also named the new managing committee for 2025–26.
S4 Capital revenue declines by 12.7%, headcount ...
The company also downgraded its net revenue forecast for the year.
Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.