English + Indian language = Win

CNBC Awaaz launches Storyboard in Hindi, and we thought it was a good time to check with creative professionals on the role that Hindi (and other. Indian languages) play in advertising in India. We found that knowing at least one Indian language is a MUST!Piyush Pandey, Executive chairman and creative director, South Asia, Ogilvy Is it a distinct added advantage today for creatives to have a command over at least one Indian language?

by Campaign India Team