Campaign India Team
Aug 31, 2018

Emvies 2018: Shortlists announced

Event to be held on 5 October in Mumbai

Emvies 2018: Shortlists announced
The Advertising Club has announced the shortlists for this year's Emvies.
 
The event is scheduled to be held on 5 October in Mumbai. 
 
The awards honour measurable and significant contributions in the field of media.
 
 

A03 : Best Media Strategy - Services : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Future is exciting. Ready?
2 HSBC THE BOARDING CALL
3 Bharti Airtel An app as big as a popular tv channel

 

E01a : Best Integrated Campaign - Consumer Products - Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Hamam Fighting for Women's Safety with a Bar of Soap !
2 Whisper India Whisper #WingsToFly
3 Lifebuoy Infection Alert System

 

C07e : Best Media Innovation - Digital - Video : Presentation Duration = 7 minutes

     
Sr. No. Brand Name Caption Title
1 Google Maps Dynamic YouTube Ads: How Google Maps helped consumers 'Weather' the Monsoons
2 Heinz Tomato Ketchup The Taste That Grabs You
3 Kissan Kissan Tiffin Time Table
4 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
5 Fevicol Everything sticks
6 Horlicks Distributing an antidote online
     

 

A02 : Best Media Strategy - Consumer Durables : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Aquaguard We helped India drink healthy water - Pincode by Pincode!
2 Nokia Kkyunki Yeh Rishton Ki Diwali Hai !

 

C01 : Best Media Innovation - Television : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
2 Swiggy Swiggy Speedometer
3 Google Maps INDIA'S FIRST LIVE TV TRAFFIC UPDATE SEGMENT | GOOGLE MAPS
4 Vaseline Pause-Rewind-Play
5 Samsung Samsung NDTV Camera Partnership
6 Star Plus The Real "Fake News"
     

 

G : EMVIE for Good : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Times Of India The Times of India - #Noconditionsapply: Sindoor Khela
2 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
3 Harpic No Toilet No Wedding
4 Vodafone India Pvt. Ltd. How Vodafone brought down the cases of lost children at Sabarimala
5 Lifebuoy ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
6 Savlon 1.7 Million Happy Hands!
7 Cadbury Bournvita BVTA Exam
8 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
9 Google - RailTel Bringing the Internet alive for every Indian

DAY 2 : TUESDAY, 25TH SEPTEMBER, 2018 (32 CASES)

D03 : Best Media Research/Analytics - Best use of Analytics/Data Technology : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Lifebuoy Activating Infection Alert System in Rural India
2 Aashirvaad Atta Taking Fake News Head On... ORM Powered by Human Intervention
3 Ayush and Vaseline VOISE : Decoding Consumer Video Opinions through the "True Feel Score"
4 Google Maps Converting millions of consumer usage data points into actionable media
5 Vaseline Purple : The Non-Human Data Scientist
6 Agency Research Retail Store Estimator - Transforming Shopping Potential into Reality
7 Goodknight Activ+ Predicting Malaria & Dengue Outbreak through Data Intelligence

 

C04 : Best Media Innovation - Ambient Media : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Good in Goodbyes
2 TATA Salt Har Pal Ujjwal
3 Vodafone India Pvt. Ltd. Vodafone helps reunite lost children with their parents using technology
4 Star Sports ISL 4 COCOBALL

 

E01b : Best Integrated Campaign - Consumer Products - Beverages and drinks : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Mirinda Awakening the parents towards compassion not comparison
2 Horlicks #NOFEAR during Exam Time this year

 

A04 : Best Media Strategy - Media : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Republic TV Republic Launch

 

C07a : Best Media Innovation - Digital - Search : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Maggi Search OK Google, let's Vote for Meri Maggi!
2 Kissan Kissan Tiffin Time Table
3 Hero MotoCorp How we bought Competitive Keywords in 10X lower cost
4 Big Bazaar Smart Search

 

C02a : Best Media Innovation - Print - Dailies : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Dettol Amaar Maa Amaar Durga
2 Vodafone India Pvt. Ltd. Vodafone gave the best birthday gift ever
3 Harpic No Toilet No Wedding
4 Knorr Confused Bhookh - A single ad satiated 1 lac hunger pangs

 

C13 : Best Media Innovation - Sponsorships : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Dettol and Harpic Swachhta Ki Pehel
2 Axis Bank Cheque ko checkmate
3 Amul How Amul leveraged Sponsorships to achieve sales goals using sound business acumen
4 Vodafone India Pvt. Ltd. The Truth about Youth
5 Mahindra Bolero Pik Up Establishing The Leader's Untold Story
6 Savlon Rasoi Ki Jung, Saaf Haathon Ke Sung!
7 Whisper India Whisper #SitImproper
8 Vodafone India Pvt. Ltd. Bigger & better - with money can't buy experience
9 Tata Hexa 'The story of how Hexa conquered the City of Joy'
10 Surf Excel Surf Excel - Learning from Failure

DAY 3 : WEDNESDAY, 26TH SEPTEMBER, 2018 (33 CASES)

A01a : Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Engage Small is the new BIG!
2 Lifebuoy Infection Alert System
3 Dettol and Harpic Swachhta ki Pehel
4 Savlon It's time TGs became Human being!

 

C09 : Best Media Innovation - Best Use of Influencer Marketing for a brand  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Kissan Kissan Tiffin Time Table
2 Zydus Wellness Converting Barriers into Brand Warriors
3 Bharti Airtel Airtel connected live
4 HDFC Standard Life Insurance Company Ltd. Is youth of today "Reckless" or "Responsible"?
5 Project Nanhi Kali #PowerlessQueen
6 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
7 Center Shock #RemainUnshocked
8 Nokia When The Status Says "Can't Talk, Whatsapp Only"

 

E04 : Best Integrated Campaign - Media : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Republic TV Republic launch
2 Star Sports ISL 4: One Country 6 Different Footballing Nations

 

C06 : Best Media Innovation - Radio : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Dettol Siti Shield Making the Invisible Visible
2 Google Maps GOOGLE MAPS: '5 minutes ko 5 minutes banatey hain'
3 Quaker Oats Plus Milk Shouting about two & two together
4 KINDER JOY KINDER JOY JUST KIDDING - AB BACHCHE BANENGE RJ!
5 Nokia 2 Battery Abhi Baaki Hai Mere Dost

 

C07f : Best Media Innovation - Digital - Multiple Platform : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Horlicks Delivering an antidote online
2 Aquaguard We helped India drink healthy water - Pincode by Pincode!
3 Kissan Kissan Tiffin Time Table
4 Vodafone India Pvt. Ltd. Good in Goodbyes
5 HIT FIK Excuses do not save life, Platelet donation does!

 

C08 : Best Media Innovation - Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Vodafone helps reunite lost children with their parents using technology
2 Lifebuoy ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
3 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
4 Pepsi The New Age Wingman in Gujrat - Pepsi
5 SonyLIV SonyLIV, India's first trackable moving Billboards
6 Star Plus Air Ink Hoarding
7 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
8 Google Maps How Google Maps helped consumers "Weather" the Monsoons
9 Mahindra KUV 100 Nxt Bringing Alive The KUV Experience

DAY 4 : THURSDAY, 27TH SEPTEMBER, 2018 (31 CASES)

D02 : Best Media Research/Analytics - Bese Media Research using existing data : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Hindustan Unilever Limited BEEP an INR 7750 Cr. Solution
2 Mahindra & Mahindra The R.P.I. Route to Rural ROI
3 Policybazaar.com The power to predict who will click!

 

A01c : Best Media Strategy - Consumer Products - Confectionary and food : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Kissan Kissan Tiffin Time Table
2 Aashirvaad Atta Taking Fake News Head on - Channelizing into Brand Growth
3 Too Yumm Too Yumm - How a startup brand set new standards and became one of the fastest growing and most preferred snacking brand in India!
4 Zydus Wellness Breaking Barriers, Making India Sugar Free

 

C07d : Best Media Innovation - Digital - Display : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Aquaguard We helped India drink healthy water - Pincode by Pincode!
2 HIT FIK Excuses Do Not save life, Platelet Does
3 Mercedes Benz THE DAY WE SENT 70 MILLION PEOPLE TO THE AUTO EXPO
4 Google Search Mass customization through Dynamic Creative deployment

 

E01d : Best Integrated Campaign - Consumer Products - Others : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Dettol Siti Shield Making the Invisible Visible

 

N : Young Emvie of the Year : Presentation Duration = 7 minutes

Sr. No. Name of the Person Brand Name - Caption Title
1 Ayush Doshi Vodafone India Pvt. Ltd. - The Craftsman of Unforgettable Experiences
2 Dhara Shah Vodafone India Pvt. Ltd. - Consumer Engagement Planner
3 Smith Bhatt Aquaguard - Consumer Journey Architect
4 Namita Kulkarni Lux, Lifebuoy, Hamam - Alice In Wonderland
5 Avani Parekh Vodafone India Pvt. Ltd. - Winning at the game called Media planning
6 Mayank Dedhia Vodafone India Pvt. Ltd. - Great to Good - The Bahubali way

 

C12 : Best Media Innovation - Branded Content  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Samsung Samsung NDTV Camera Partnership
2 Vodafone India Pvt. Ltd. The Gift of Stories
3 Bosch Relationship Advice from Washing Machine
4 HDFC Life Is youth of today "Reckless" or "Responsible"?
5 Harpic No Toilet No Wedding
6 Asian Paints Corporate Where The Heart Is!
7 Nicotex I Can You Can
8 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
9 Kissan Kissan Tiffin Time Table
10 Nokia IS DIWALI PHONE KO NO KI-YA
11 Dettol Amaar Maa Amaar Durga
12 Tata Hexa 'The story of how Hexa conquered the City of Joy'
13 Mountain Dew Conquering the Mountain Within

DAY 5 : FRIDAY, 28TH SEPTEMBER, 2018 (MORNING SESSION - 28 CASES)

B : Best Digital Strategy : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Future is exciting. Ready?
2 Google Maps How Google Maps predicted best route forward in unpredictable conditions
3 Aquaguard We helped India drink healthy water – Pincode by Pincode!
4 Vodafone India Pvt. Ltd. Decoding Generic Search Behavior to drive personalisation at scale

 

E01c : Best Integrated Campaign - Consumer Products - Confectionary and food : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Aashirvaad Atta Taking Fake News Head on - Channelizing into Brand Growth
2 Amul HOW AMUL ENERGIZED INDIA WITH THE WORLD'S ORIGINAL ENERGY FOOD - MILK
3 Zydus Wellness Breaking Barriers, Making India Sugar Free

 

A01d : Best Media Strategy - Consumer Products - Others : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Nicotex I Can You Can
2 Godrej Ezee Caring is Ezee-How Godrej Ezee has helped to save thousands of lives, one hug at a time!
3 Surf Excel Surf Excel - Learning from Failure

 

C05 : Best Media Innovation - Cinema  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Saint-Gobain Gyproc India Ltd. Cinema Fusion Gyproc
2 CP Plus CP Plus Ka Swag
3 Tata Nexon Tata Nexon embarks on a Star Wars Adventure in India

 

C03 : Best Media Innovation - Out of Home : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Google Maps How static analogous billboards came alive with Google Maps!
2 Hamam Hamam - Go safe outside

 

E03 : Best Integrated Campaign - Services  : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Wherever you go, our network of pugs will follow
2 Google Maps Google Maps #LookBeforeYouLeave
3 Vodafone India Pvt. Ltd. Good In Goodbyes
4 Paytm QR CODE PUT ON STEROIDS IN THE PAYMENTS ECOSYSTEM

 

C02b : Best Media Innovation - Print - Magazines : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Mahindra KUV 100 Nxt Bringing Alive The KUV Experience

 

C11 : Best Media Innocation - Direct Marketing  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Times Of India #NoConditionsApply : Shindoor Khela
2 Vodafone India Pvt. Ltd. Vodafone gave the best birthday gift ever

 

C07b : Best Media Innovation - Digital - Social Media : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pv.t Ltd. How Vodafone inspired farmers to choose life over suicide
2 Big Bazaar FB 24 Hrs Live Shopatainment
3 Nokia 3310 Other brands feed Nokia's legendary snake
4 Aditya Birla Capital Waterfall Targeting - How visual story-telling and data intelligence came together
5 Croma Magic Filter
6 Bosch Relationship advice from Washing Machine

DAY 5 : FRIDAY, 28TH SEPTEMBER, 2018 (AFTERNOON SESSION - 32 CASES)

D01 : Best Media Research/Analytics - Bear Media Research using Proprietary Data : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Google Maps When you look deeper you emerge richer
2 Kissan The shortest route to a mother's heart is via POLYCHROME! Kissan Tiffin Timetables
3 Flipkart Smart Lens- A survey based tool that changed TV planning for Flipkart
4 Vaseline Purple : The Non-Human Data Scientist
5 Google Maps When data reveals a city's secrets

 

A01b : Best Media Strategy - Consumer Products - Beverages and drinks : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 McDowell's No.1 McDowell's No.1 Yaari with Rana
2 Mirinda Awakening the parents towards compassion not comparison
3 Pepsi Pepsi celebrates the spontaneity of the moments

 

E02 : Best Integrated Campaign - Consumer Durables  : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Nokia Nokia Asks People To Give The Most Expensive Gift This Diwali
2 Tata Nexon 'What we did now echoes in eternity' How Nexon's blockbuster-hit launch integrated campaign won Indian hearts!
3 Hero Motocorp The story of how we sold 74 bikes in a minute, every minute for 60 days

 

C07c : Best Media Innovation - Digital - Mobile / hand held devices  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. When Vodafone created a Virtual problem to solve a real one
2 Bloomberg | Quint Bloomberg | Quint WhatsApp Campaign
3 Nokia 6 How Nokia changed the audio experience of every other smartphone
4 Pepsi Chug Chug on ChukChuk
5 Aquaguard We helped India drink healthy water - Pincode by Pincode!
6 Lifebuoy ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA

 

F : Best Ongoing Media Campaign : Presentation Duration = 10 minutes

.

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Thank You Airtel! - Continuing to ambush the airtel
2 Dettol and Harpic Swachhta ki Pehel
3 Tata Tea Tata Tea Jaago Re - From Cause Marketing To Change Marketing
4 Gillette Guard Gillette Guard - Bachelor Of Shaving
5 Star Plus Star Plus - Ek Nayi Soch

 

C10 : Best Media Innovation - Events / Experiential Marketing : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Savlon 1.7 Million Happy Hands!
2 Times Of India The Times of India - #Noconditionsapply: Sindoor Khela
3 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
4 Dettol Siti Shield Making the Invisible Visible
5 Vodafone India Pvt. Ltd. How Vodafone ensured a safe and worry free spiritual experience for lakhs of pilgrimes at Sabarimala
6 IBM IBM Watson ft Vogue
7 Colgate-Palmolive (India) Limited Bringing a smile to the community that drives Mumbai 24 X 7
8 Tata Nexon Tata Nexon embarks on a Star Wars Adventure in India
9 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
10 Vodafone India Pvt. Ltd. Good in Goodbyes
 
 

A03 : Best Media Strategy - Services : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Future is exciting. Ready?
2 HSBC THE BOARDING CALL
3 Bharti Airtel An app as big as a popular tv channel

 

E01a : Best Integrated Campaign - Consumer Products - Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Hamam Fighting for Women's Safety with a Bar of Soap !
2 Whisper India Whisper #WingsToFly
3 Lifebuoy Infection Alert System

 

C07e : Best Media Innovation - Digital - Video : Presentation Duration = 7 minutes

     
Sr. No. Brand Name Caption Title
1 Google Maps Dynamic YouTube Ads: How Google Maps helped consumers 'Weather' the Monsoons
2 Heinz Tomato Ketchup The Taste That Grabs You
3 Kissan Kissan Tiffin Time Table
4 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
5 Fevicol Everything sticks
6 Horlicks Distributing an antidote online
     

 

A02 : Best Media Strategy - Consumer Durables : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Aquaguard We helped India drink healthy water - Pincode by Pincode!
2 Nokia Kkyunki Yeh Rishton Ki Diwali Hai !

 

C01 : Best Media Innovation - Television : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
2 Swiggy Swiggy Speedometer
3 Google Maps INDIA'S FIRST LIVE TV TRAFFIC UPDATE SEGMENT | GOOGLE MAPS
4 Vaseline Pause-Rewind-Play
5 Samsung Samsung NDTV Camera Partnership
6 Star Plus The Real "Fake News"
     

 

G : EMVIE for Good : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Times Of India The Times of India - #Noconditionsapply: Sindoor Khela
2 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
3 Harpic No Toilet No Wedding
4 Vodafone India Pvt. Ltd. How Vodafone brought down the cases of lost children at Sabarimala
5 Lifebuoy ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
6 Savlon 1.7 Million Happy Hands!
7 Cadbury Bournvita BVTA Exam
8 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
9 Google - RailTel Bringing the Internet alive for every Indian

DAY 2 : TUESDAY, 25TH SEPTEMBER, 2018 (32 CASES)

D03 : Best Media Research/Analytics - Best use of Analytics/Data Technology : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Lifebuoy Activating Infection Alert System in Rural India
2 Aashirvaad Atta Taking Fake News Head On... ORM Powered by Human Intervention
3 Ayush and Vaseline VOISE : Decoding Consumer Video Opinions through the "True Feel Score"
4 Google Maps Converting millions of consumer usage data points into actionable media
5 Vaseline Purple : The Non-Human Data Scientist
6 Agency Research Retail Store Estimator - Transforming Shopping Potential into Reality
7 Goodknight Activ+ Predicting Malaria & Dengue Outbreak through Data Intelligence

 

C04 : Best Media Innovation - Ambient Media : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Good in Goodbyes
2 TATA Salt Har Pal Ujjwal
3 Vodafone India Pvt. Ltd. Vodafone helps reunite lost children with their parents using technology
4 Star Sports ISL 4 COCOBALL

 

E01b : Best Integrated Campaign - Consumer Products - Beverages and drinks : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Mirinda Awakening the parents towards compassion not comparison
2 Horlicks #NOFEAR during Exam Time this year

 

A04 : Best Media Strategy - Media : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Republic TV Republic Launch

 

C07a : Best Media Innovation - Digital - Search : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Maggi Search OK Google, let's Vote for Meri Maggi!
2 Kissan Kissan Tiffin Time Table
3 Hero MotoCorp How we bought Competitive Keywords in 10X lower cost
4 Big Bazaar Smart Search

 

C02a : Best Media Innovation - Print - Dailies : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Dettol Amaar Maa Amaar Durga
2 Vodafone India Pvt. Ltd. Vodafone gave the best birthday gift ever
3 Harpic No Toilet No Wedding
4 Knorr Confused Bhookh - A single ad satiated 1 lac hunger pangs

 

C13 : Best Media Innovation - Sponsorships : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Dettol and Harpic Swachhta Ki Pehel
2 Axis Bank Cheque ko checkmate
3 Amul How Amul leveraged Sponsorships to achieve sales goals using sound business acumen
4 Vodafone India Pvt. Ltd. The Truth about Youth
5 Mahindra Bolero Pik Up Establishing The Leader's Untold Story
6 Savlon Rasoi Ki Jung, Saaf Haathon Ke Sung!
7 Whisper India Whisper #SitImproper
8 Vodafone India Pvt. Ltd. Bigger & better - with money can't buy experience
9 Tata Hexa 'The story of how Hexa conquered the City of Joy'
10 Surf Excel Surf Excel - Learning from Failure

DAY 3 : WEDNESDAY, 26TH SEPTEMBER, 2018 (33 CASES)

A01a : Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Engage Small is the new BIG!
2 Lifebuoy Infection Alert System
3 Dettol and Harpic Swachhta ki Pehel
4 Savlon It's time TGs became Human being!

 

C09 : Best Media Innovation - Best Use of Influencer Marketing for a brand  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Kissan Kissan Tiffin Time Table
2 Zydus Wellness Converting Barriers into Brand Warriors
3 Bharti Airtel Airtel connected live
4 HDFC Standard Life Insurance Company Ltd. Is youth of today "Reckless" or "Responsible"?
5 Project Nanhi Kali #PowerlessQueen
6 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
7 Center Shock #RemainUnshocked
8 Nokia When The Status Says "Can't Talk, Whatsapp Only"

 

E04 : Best Integrated Campaign - Media : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Republic TV Republic launch
2 Star Sports ISL 4: One Country 6 Different Footballing Nations

 

C06 : Best Media Innovation - Radio : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Dettol Siti Shield Making the Invisible Visible
2 Google Maps GOOGLE MAPS: '5 minutes ko 5 minutes banatey hain'
3 Quaker Oats Plus Milk Shouting about two & two together
4 KINDER JOY KINDER JOY JUST KIDDING - AB BACHCHE BANENGE RJ!
5 Nokia 2 Battery Abhi Baaki Hai Mere Dost

 

C07f : Best Media Innovation - Digital - Multiple Platform : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Horlicks Delivering an antidote online
2 Aquaguard We helped India drink healthy water - Pincode by Pincode!
3 Kissan Kissan Tiffin Time Table
4 Vodafone India Pvt. Ltd. Good in Goodbyes
5 HIT FIK Excuses do not save life, Platelet donation does!

 

C08 : Best Media Innovation - Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Vodafone helps reunite lost children with their parents using technology
2 Lifebuoy ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
3 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
4 Pepsi The New Age Wingman in Gujrat - Pepsi
5 SonyLIV SonyLIV, India's first trackable moving Billboards
6 Star Plus Air Ink Hoarding
7 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
8 Google Maps How Google Maps helped consumers "Weather" the Monsoons
9 Mahindra KUV 100 Nxt Bringing Alive The KUV Experience

DAY 4 : THURSDAY, 27TH SEPTEMBER, 2018 (31 CASES)

D02 : Best Media Research/Analytics - Bese Media Research using existing data : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Hindustan Unilever Limited BEEP an INR 7750 Cr. Solution
2 Mahindra & Mahindra The R.P.I. Route to Rural ROI
3 Policybazaar.com The power to predict who will click!

 

A01c : Best Media Strategy - Consumer Products - Confectionary and food : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Kissan Kissan Tiffin Time Table
2 Aashirvaad Atta Taking Fake News Head on - Channelizing into Brand Growth
3 Too Yumm Too Yumm - How a startup brand set new standards and became one of the fastest growing and most preferred snacking brand in India!
4 Zydus Wellness Breaking Barriers, Making India Sugar Free

 

C07d : Best Media Innovation - Digital - Display : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Aquaguard We helped India drink healthy water - Pincode by Pincode!
2 HIT FIK Excuses Do Not save life, Platelet Does
3 Mercedes Benz THE DAY WE SENT 70 MILLION PEOPLE TO THE AUTO EXPO
4 Google Search Mass customization through Dynamic Creative deployment

 

E01d : Best Integrated Campaign - Consumer Products - Others : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Dettol Siti Shield Making the Invisible Visible

 

N : Young Emvie of the Year : Presentation Duration = 7 minutes

Sr. No. Name of the Person Brand Name - Caption Title
1 Ayush Doshi Vodafone India Pvt. Ltd. - The Craftsman of Unforgettable Experiences
2 Dhara Shah Vodafone India Pvt. Ltd. - Consumer Engagement Planner
3 Smith Bhatt Aquaguard - Consumer Journey Architect
4 Namita Kulkarni Lux, Lifebuoy, Hamam - Alice In Wonderland
5 Avani Parekh Vodafone India Pvt. Ltd. - Winning at the game called Media planning
6 Mayank Dedhia Vodafone India Pvt. Ltd. - Great to Good - The Bahubali way

 

C12 : Best Media Innovation - Branded Content  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Samsung Samsung NDTV Camera Partnership
2 Vodafone India Pvt. Ltd. The Gift of Stories
3 Bosch Relationship Advice from Washing Machine
4 HDFC Life Is youth of today "Reckless" or "Responsible"?
5 Harpic No Toilet No Wedding
6 Asian Paints Corporate Where The Heart Is!
7 Nicotex I Can You Can
8 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
9 Kissan Kissan Tiffin Time Table
10 Nokia IS DIWALI PHONE KO NO KI-YA
11 Dettol Amaar Maa Amaar Durga
12 Tata Hexa 'The story of how Hexa conquered the City of Joy'
13 Mountain Dew Conquering the Mountain Within

DAY 5 : FRIDAY, 28TH SEPTEMBER, 2018 (MORNING SESSION - 28 CASES)

B : Best Digital Strategy : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Future is exciting. Ready?
2 Google Maps How Google Maps predicted best route forward in unpredictable conditions
3 Aquaguard We helped India drink healthy water – Pincode by Pincode!
4 Vodafone India Pvt. Ltd. Decoding Generic Search Behavior to drive personalisation at scale

 

E01c : Best Integrated Campaign - Consumer Products - Confectionary and food : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Aashirvaad Atta Taking Fake News Head on - Channelizing into Brand Growth
2 Amul HOW AMUL ENERGIZED INDIA WITH THE WORLD'S ORIGINAL ENERGY FOOD - MILK
3 Zydus Wellness Breaking Barriers, Making India Sugar Free

 

A01d : Best Media Strategy - Consumer Products - Others : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Nicotex I Can You Can
2 Godrej Ezee Caring is Ezee-How Godrej Ezee has helped to save thousands of lives, one hug at a time!
3 Surf Excel Surf Excel - Learning from Failure

 

C05 : Best Media Innovation - Cinema  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Saint-Gobain Gyproc India Ltd. Cinema Fusion Gyproc
2 CP Plus CP Plus Ka Swag
3 Tata Nexon Tata Nexon embarks on a Star Wars Adventure in India

 

C03 : Best Media Innovation - Out of Home : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Google Maps How static analogous billboards came alive with Google Maps!
2 Hamam Hamam - Go safe outside

 

E03 : Best Integrated Campaign - Services  : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Wherever you go, our network of pugs will follow
2 Google Maps Google Maps #LookBeforeYouLeave
3 Vodafone India Pvt. Ltd. Good In Goodbyes
4 Paytm QR CODE PUT ON STEROIDS IN THE PAYMENTS ECOSYSTEM

 

C02b : Best Media Innovation - Print - Magazines : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Mahindra KUV 100 Nxt Bringing Alive The KUV Experience

 

C11 : Best Media Innocation - Direct Marketing  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Times Of India #NoConditionsApply : Shindoor Khela
2 Vodafone India Pvt. Ltd. Vodafone gave the best birthday gift ever

 

C07b : Best Media Innovation - Digital - Social Media : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pv.t Ltd. How Vodafone inspired farmers to choose life over suicide
2 Big Bazaar FB 24 Hrs Live Shopatainment
3 Nokia 3310 Other brands feed Nokia's legendary snake
4 Aditya Birla Capital Waterfall Targeting - How visual story-telling and data intelligence came together
5 Croma Magic Filter
6 Bosch Relationship advice from Washing Machine

DAY 5 : FRIDAY, 28TH SEPTEMBER, 2018 (AFTERNOON SESSION - 32 CASES)

D01 : Best Media Research/Analytics - Bear Media Research using Proprietary Data : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Google Maps When you look deeper you emerge richer
2 Kissan The shortest route to a mother's heart is via POLYCHROME! Kissan Tiffin Timetables
3 Flipkart Smart Lens- A survey based tool that changed TV planning for Flipkart
4 Vaseline Purple : The Non-Human Data Scientist
5 Google Maps When data reveals a city's secrets

 

A01b : Best Media Strategy - Consumer Products - Beverages and drinks : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 McDowell's No.1 McDowell's No.1 Yaari with Rana
2 Mirinda Awakening the parents towards compassion not comparison
3 Pepsi Pepsi celebrates the spontaneity of the moments

 

E02 : Best Integrated Campaign - Consumer Durables  : Presentation Duration = 10 minutes

Sr. No. Brand Name Caption Title
1 Nokia Nokia Asks People To Give The Most Expensive Gift This Diwali
2 Tata Nexon 'What we did now echoes in eternity' How Nexon's blockbuster-hit launch integrated campaign won Indian hearts!
3 Hero Motocorp The story of how we sold 74 bikes in a minute, every minute for 60 days

 

C07c : Best Media Innovation - Digital - Mobile / hand held devices  : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. When Vodafone created a Virtual problem to solve a real one
2 Bloomberg | Quint Bloomberg | Quint WhatsApp Campaign
3 Nokia 6 How Nokia changed the audio experience of every other smartphone
4 Pepsi Chug Chug on ChukChuk
5 Aquaguard We helped India drink healthy water - Pincode by Pincode!
6 Lifebuoy ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA

 

F : Best Ongoing Media Campaign : Presentation Duration = 10 minutes

.

Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Thank You Airtel! - Continuing to ambush the airtel
2 Dettol and Harpic Swachhta ki Pehel
3 Tata Tea Tata Tea Jaago Re - From Cause Marketing To Change Marketing
4 Gillette Guard Gillette Guard - Bachelor Of Shaving
5 Star Plus Star Plus - Ek Nayi Soch

 

C10 : Best Media Innovation - Events / Experiential Marketing : Presentation Duration = 7 minutes

Sr. No. Brand Name Caption Title
1 Savlon 1.7 Million Happy Hands!
2 Times Of India The Times of India - #Noconditionsapply: Sindoor Khela
3 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
4 Dettol Siti Shield Making the Invisible Visible
5 Vodafone India Pvt. Ltd. How Vodafone ensured a safe and worry free spiritual experience for lakhs of pilgrimes at Sabarimala
6 IBM IBM Watson ft Vogue
7 Colgate-Palmolive (India) Limited Bringing a smile to the community that drives Mumbai 24 X 7
8 Tata Nexon Tata Nexon embarks on a Star Wars Adventure in India
9 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
10 Vodafone India Pvt. Ltd. Good in Goodbyes
 

Source:
Campaign India

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