Campaign India Team
Oct 16, 2017

Emvies 2017: Mindshare bags 'agency of the year' title again; Star, Vodafone are 'client of the year'

Madison bags Grand Emvie for work on Asian Paints

Emvies 2017: Mindshare bags 'agency of the year' title again; Star, Vodafone are 'client of the year'
Mindshare retained its 'agency of the year' title at the Emvies as the agency bagged nine Golds, seven Silvers and 12 Bronze metals to reach a total of 265 points. 
 
The agency won three Golds for Star Plus' 'Nayi Sochi' campaign and two for Nike's 'Da Da Ding'
 
Other Gold wins came for 'Lights Camera Bagpiper' (United Spirits), 'Rin Rin Antibac' (HUL), 'The See Through Toilet' (HUL) and 'Challenging Beauty Stereotypes' (Dove).
 
The client of the year accolade was shared by Star India and Vodafone. 
 
Madison Media bagged the Grand Emvie for Asian Paints' 'Hindi Search Ads for the First Time in India' campaign. It also won three Golds, four Silvers and five Bronze metals to finish third on the points tally behind Wavemaker.
 
The Gold wins came for Saffola Life's 'World Heart Day - Protecting the Nation's heart', Godrej Ezee's 'A Not So Ezee Challenge' for GCPL and 'Angreezi Patshala Funwala' for Nihar Shanti.
 
Wavemaker won four Golds, 11 Silvers and thirteen Bronze metals. 
 
Two of the Gold wins came for 'How Vodafone used Airtel's Open network campaign to increase subscribers'. The agency won a Gold each for Royal Stag Barrel Select (Large Short Films Harnessing the Spirit of Youth' and Paytm (Box Office Weekend Planning).
 
Lodestar UM finished fourth on the tally with two Golds, three Silvers and five Bronze awards. 
 
The Gold wins came for Amul's 'How Amul killed the demonetisation demon' and Tata Tiago's 'India's first virtual test drive to 4.7 million prospects in one day'. 
 
Also among the Gold winners for the night was Kinetic Advertising. The agency also won two Silvers. The Gold win came for 'Mukhota Live Saving Mask' for the client Work In India. 
 
The Young Emvie was won by Binaifer Patel from Mindshare India.
 
Winners by category
 
BEST MEDIA STRATEGY - CONSUMER PRODUCTS - BEVERAGES AND DRINKS 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Bagpiper Club Soda Lights Camera Bagpiper United Spirits Ltd. (Diageo) GOLD
2 Wavemaker Royal Stag Barrel Select - Large Short Films Harnessing the SPIRIT of the youth Pernod Ricard India GOLD
3 Mindshare India Mirinda Breaking the deafening Silence - Giving teens a voice PepsiCo (India) Holdings Pvt. Ltd. SILVER
4 Mindshare India Boost Play the bigger game GSK SILVER
           
BEST MEDIA INNOVATION - PRINT - DAILIES 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Lodestar UM Tata Tiago India’s 1st Virtual test drive to 4.7 million prospects in one day! TATA MOTORS LTD. GOLD
2 Mindshare India Rin Rin Antibac Hindustan Unilever Limited GOLD
3 Wavemaker Paytm Ab ATM Nahin, Paytm Karo!!! One97 Communications Limited SILVER
4 Lodestar UM Mahindra NuPro Toor Dal Demonstrating Superiority with Daana Daana Ek Samaan Mahindra Agri Solutions Ltd. BRONZE
           
BEST MEDIA INNOVATION - DIGITAL - SOCIAL MEDIA 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker Enamor How we helped Enamor address the elephant in the closet, on a pint-sized budget? Enamor BRONZE
           
BEST MEDIA RESEARCH / ANALYTICS - USING PROPRIETARY DATA 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Madison Media Various Brands Maximizing Media ROI Using Cross Channel Attribution Asian Paints Pvt. Ltd. BRONZE
2 Mindshare India Krispy CEREBRO - The Video Recommendations and Personalization Engine Hindustan Unilever Limited BRONZE
           
BEST MEDIA INNOVATION - OUT OF HOME
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Kinetic Advertising India Pvt. Limited Vodafone India Limited World's First Rainwater Harvesting Vodafone India Limited SILVER
2 Dialouge Factory Ceat Coin of Life CEAT LIMITED BRONZE
3 Mindshare India Kurkure Kurkure Family Express PepsiCo (India) Holdings Pvt. Ltd. BRONZE
           
           
           
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS  - COSMETICS, TOILETRIES, PERSONAL HYGIENE 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 MediaCom Communications Pvt. Ltd. Pampers Pampers - It Takes 2 Procter & Gamble India SILVER
2 MediaCom Communications Pvt. Ltd. Whisper Whisper#LikeAGirl Procter & Gamble India SILVER
3 Mindshare India Dove Soap Dove : Minute that matters Hindustan Unilever Limited BRONZE
           
BEST MEDIA STRATEGY - CONSUMER PRODUCTS - OTHERS 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker SF How we got a couple of watches to make friends, go on a 3300 KM adventure and join the adrenaline club in 100 days Titan Company Ltd. BRONZE
2 Mindshare India Hindustan Unilever The See Through Toilet Hindustan Unilever Limited BRONZE
           
BEST MEDIA STRATEGY - MEDIA
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Star Plus Star Plus Ek #Nayi Soch Star India Pvt. Ltd. BRONZE
           
BEST MEDIA INNOVATION - TELEVISION 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Madison Media Asian Paints Tractor Emulsion Rediscovering Asian Paints in Smaller Towns Asian Paints Pvt. Ltd. SILVER
2 Mindshare India Star Sports The Content Raid by Kabaddi World Cup 2016 Star India Pvt. Ltd. BRONZE
           
BEST MEDIA STRATEGY - SERVICES
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker Paytm BOX Office Weekend Planning One97 Communications Limited SILVER
2 Wavemaker Colgate Pocket Dentist Colgate Palmolive SILVER
3 Wavemaker OLX How we created OLX a Google for Online Classifieds OLX BRONZE
4 Wavemaker LinkedIn India Golden ticket for a successful career LinkedIn India BRONZE
5 LIQVD ASIA Indiabulls Home Loans 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man Indiabulls Housing Finance Ltd. BRONZE
           
BEST MEDIA INNOVATION - PRINT - MAGAZINES  
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 The Social Street Health Assure Spot of Sun Health Assure Pvt. Ltd. BRONZE
           
           
           
BEST MEDIA STRATEGY - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India  SILVER
2 Mindshare India Dove Challenging Beauty Stereotypes Hindustan Unilever Limited SILVER
3 MediaCom Communications Pvt. Ltd. Whisper Whisper#LikeAGirl Procter & Gamble India BRONZE
4 MediaCom Communications Pvt. Ltd. Gillette India Gillette Bachelors Of Shaving Procter & Gamble India BRONZE
           
BEST MEDIA INNOVATION - CINEMA  
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Bagpiper Chowka Produced by Bagpiper United Spirits Limited (Diageo) SILVER
2 The Social Street Exide Industries Battery Nahi Exide Bolneka Exide Industries BRONZE
           
  BEST MEDIA STRATEGY-CONSUMER PRODUCTS - CONFECTIONARY AND FOOD  
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Lodestar UM Amul How Amul killed the Demonetization Demon Gujarat Co-operative Milk Marketing Federation Ltd. GOLD
2 Mindshare India Cornetto Cornetto – New Symbol of Love 2.0 Hindustan Unilever Limited BRONZE
3 Mindshare India Kurkure Kurkure Family Express PepsiCo (India) Holdings Pvt. Ltd. BRONZE
           
BEST MEDIA INNOVATION - DIGITAL - VIDEO 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker Voot STARTING FROM SCRATCH! Viacom 18 Media India Pvt. Ltd. SILVER
2 Tonic Media Nutralite World's First Healthgram Zydus Wellness BRONZE
3 Wavemaker Royal Stag Barrel Select - Large Short Films Short is Big Pernod Ricard India BRONZE
           
BEST MEDIA INNOVATION - SPONSORSHIPS  
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd. GOLD
2 Mindshare India NIKE Da Da Ding Nike India Pvt. Ltd. GOLD
3 Mindshare India Hindustan Unilever The See Through Toilet Hindustan Unilever Limited GOLD
4 Motivator Himalaya Pimple? Himalaya Wellness SILVER
5 MediaCom Communications Pvt. Ltd. Gillette India Gillette Uncloning India Procter & Gamble India BRONZE
           
BEST MEDIA RESEARCH / ANALYTICS - BEST USE OF ANALYTICS / DATA TECHNOLOGY  
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Multiple Brands Kyve - Know Your Videos Effectively Mindshare BRONZE
2 Lodestar UM Tata Hexa Influencer Matrix - The Visual Guide to Influencer Planning Tata Motors BRONZE
           
BEST MEDIA INNOVATION - AMBIENT MEDIA  
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Kinetic Advertising India Pvt. Limited WORK IN INDIA MUKHOTA Life Saving Mask Work in India  GOLD
2 Dialouge Factory Ceat Coin of Life CEAT LIMITED BRONZE
3 Dialouge Factory Broadcast Engineering Consultants India Limited Apne Mann Ki Baat Broadcast Engineering Consultants India Limited BRONZE
           
BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker Vodafone How Vodafone used Airtel's Open network campaign to increase subscribers Vodafone India Limited GOLD
2 Mindshare India Star Plus Star Plus - Nayi Soch Star India Pvt. Ltd. SILVER
3 Wavemaker Colgate Pocket Dentist Colgate Palmolive SILVER
4 MediaCom Communications Pvt. Ltd. Pampers - P&G India Pampers - It Takes 2 Procter & Gamble India BRONZE
           
BEST MEDIA INNOVATION - BRANDED CONTENT 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Dove Challenging Beauty Stereotypes Hindustan Unilever Limited GOLD
2 Madison Media Nihar Shanti Nihar Shanti - Angrezi Pathshala Funwala Marico Limited SILVER
3 Mindshare India Bajaj V The Invincible Indians Bajaj Auto Ltd. BRONZE
4 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd. BRONZE
5 Wavemaker Royal Stag Barrel Select - Large Short Films Harnessing the SPIRIT of the youth/Short is BIG Pernod Ricard India BRONZE
           
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Nike Da Da Ding Nike India Pvt. Ltd. GOLD
2 Madison Media Asian Paints Royale Play #MakeRoomForNeu Asian Paints Pvt. Ltd. SILVER
3 Lodestar UM TATA HEXA Integrating task, media & path-to-purchase The Tata Hexa Way TATA MOTORS LTD. SILVER
4 Wavemaker Hero Moto Corp #HeroSalute: The Voice of Billion Indians Hero Moto Corp SILVER
           
           
BEST MEDIA RESEARCH / ANALYTICS - USING EXISTING DATA
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Lodestar UM Tata Hexa Influencer Matrix - The Visual Guide to Influencer Planning Tata Motors BRONZE
2 Lodestar UM Mahindra & Mahindra Rural Prosperity Index 2.0 Mahindra & Mahindra BRONZE
           
BEST MEDIA INNOVATION - RADIO
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Madison Media Nihar Shanti Angreezi Patshala Funwala Marico Limited GOLD
2 Wavemaker Sonata ACT HOW WE MADE MEDIA COURAGEOUS AND WOMEN CONFIDENT FOR A REVOLUTIONARY WATCH Titan Company Ltd. SILVER
3 Wavemaker Kotak Mahindra Bank KOTAK DWARA JANHIT MEIN JAARI Kotak Mahindra Bank SILVER
           
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - CONFECTIONARY AND FOOD 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Lodestar UM Amul How Amul Killed the Demonetization Demon Gujarat Co-operative Milk Marketing Federation Ltd. BRONZE
2 Madison Media Tata Salt Tata Salt - #NamakKeWaastey Tata Chemicals Ltd. BRONZE
           
BEST MEDIA INNOVATION - DIGITAL - SEARCH
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker VODAFONE INDIA LIMITED When Search created intent instead of addressing it! Vodafone India Limited SILVER
2 Madison Media Saffola Life Saffolalife- A healthy heart at the heart of every search Marico Limited BRONZE
           
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - OTHERS 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Madison Media Godrej Ezee A Not So Ezee Challenge GCPL GOLD
2 MediaCom Communications Pvt. Ltd. Vicks - P&G India Vicks #TouchOfCare Procter & Gamble India BRONZE
           
EMVIE FOR GOOD 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Star Plus Star Plus Ek #Nayi Soch Star India Pvt. Ltd. GOLD
2 The Social Street Prasadam Industries The Rooted Solution Prasadam Industries SILVER
3 Lodestar UM DOOR STEP SCHOOL Recognition for good DOOR STEP SCHOOL SILVER
4 Kinetic Advertising India Pvt. Limited Vodafone India Limited World's First Rainwater Harvesting Vodafone India Limited SILVER
5 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India  BRONZE
           
BEST MEDIA INNOVATION - DIGITAL - MOBILE / HAND HELD DEVICES
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker Vodafone How Vodafone used Airtel's Open network campaign to increase subscribers Vodafone India Limited SILVER
2 Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car on Google Maps Maruti Suzuki India Limited BRONZE
3 Mindshare India NIKE WHEN TINDER SWIPED RIGHT FOR NIKE Nike India Pvt. Ltd. BRONZE
4 Wavemaker Platinum Guild India India's first Wearable banner Platinum Guild India BRONZE
           
BEST MEDIA STRATEGY - CONSUMER DURABLES 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker Tata Tiago Tripling with Tiago Tata Motors SILVER
2 Madison Media Asian Paints Corporate Hindi Search Ads for the First Time in India! Asian Paints Pvt. Ltd. SILVER
           
BEST ONGOING MEDIA CAMPAIGN
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Madison Media Saffola Life Saffolalife World Heart Day - Protecting the Nation's Heart Marico Limited GOLD
2 Lodestar UM DOOR STEP SCHOOL How Door Step School continues to be a motivation for slum kids to attend school year after year DOOR STEP SCHOOL SILVER
3 Wavemaker Vodafone India Vodafone superfan: Convergence of paid, owned & earned media Vodafone India Limited BRONZE
4 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India  BRONZE
5 Wavemaker Hero Moto Corp #HeroSalute: The Voice of Billion Indians Hero Moto Corp BRONZE
           
BEST MEDIA INNOVATION - DIGITAL - DISPLAY
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker Vodafone How Vodafone used Airtel's Open network campaign to increase subscribers Vodafone India Limited GOLD
2 Wavemaker Voot STARTING FROM SCRATCH! Viacom 18 Media India Pvt. Ltd. BRONZE
3 Madison Media Fevikwik Gel Total Control Pidilite BRONZE
4 Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car on Google Maps Maruti Suzuki India Limited BRONZE
           
BEST MEDIA INNOVATION - DIRECT MARKETING  
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Dialouge Factory Ceat Coin of Life CEAT LIMITED SILVER
2 Wavemaker Colgate Pocket Dentist Colgate Palmolive BRONZE
           
BEST INTEGRATED CAMPAIGN - MEDIA 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd. GOLD
2 Mindshare India Star Sports One Big Blue - Kabaddi World Cup Star India Pvt. Ltd. SILVER
           
BEST INTEGRATED CAMPAIGN - SERVICES
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Wavemaker Paytm BOX Office Weekend Planning One97 Communications Limited GOLD
2 Wavemaker VODAFONE INDIA LIMITED Launching a network of the Youth, For the Youth with the Youth Vodafone India Limited BRONZE
3 Wavemaker Paytm Ab ATM Nahin, Paytm Karo!!! One97 Communications Limited BRONZE
4 Madison Media Saffola Life Saffola Life: Making India Heart Healthy Marico Limited BRONZE
           
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING 
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Kurkure KURKURE FAMILY EXPRESS PepsiCo (India) Holdings Pvt. Ltd. SILVER
2 MediaCom Communications Pvt. Ltd. Gillette India Gillette Bachelors Of Shaving Procter & Gamble India BRONZE
           
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - BEVERAGES AND DRINKS  
  No winner        
 
BEST IMPLEMENTATION TEAM OF THE YEAR  
NO. CATEGORY AGENCY NAME BRAND NAME / CAPTION TITLE CLIENT NAME G/S/B
1 Best Media Innovation - Print - Dailies Wavemaker Paytm - Ab ATM Nahin, Paytm Karo!!! One97 Communications Limited GOLD
           
BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING 50 CRORES ANNUAL BILLING
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 The Social Street Health Assure Spot of Sun Health Assure Pvt. Ltd. BRONZE
2 Tonic Media Nutralite World's First Healthgram Zydus Wellness BRONZE
           
YOUNG EMVIE OF THE YEAR
           
NO. Agency Name Brand Name Caption Title Client Name G/S/B
1 Mindshare India Binaifer Patel  Hindustan Unilever - David vs Goliath Hindustan Unilever Limited GOLD
2 Wavemaker Shikha Saket Performance Innovation Specialist Vodafone India Limited SILVER
3 Mindshare India Divya Ramakrishnan Active Wheel, Cornetto, Rexona - Where's my Ticket on the Virgin Galactic? Hindustan Unilever Limited BRONZE
           
Agency of the year tally
 
Agency Name GRAND EMVIE (20 POINTS) GOLD (15 POINTS) SILVER (10 POINTS) BRONZE (5 POINTS) TOTAL
Mindshare India   9 7 12 265
Wavemaker   4 11 13 235
Madison Media 1 3 4 5 130
Lodestar UM   2 3 5 85
MediaCom Communications Pvt. Ltd.     2 6 50
Kinetic Advertising India Pvt Limited   1 2   35
Dialouge Factory     1 3 25
The Social Street     1 2 20
Initiative- Lintas India Limited     1 2 20
Isobar India       2 10
Motivator     1   10
Tonic Media       1 5
LIQVD ASIA       1 5
 
Source:
Campaign India