Arati Rao
May 12, 2011

Emami appoints Rediffusion Y&R for BoroPlus and Zandu

Apart from handling the creative duties for Zandu Balm, the agency will also take charge of developing the communication task for reintroducing a range of OTC products from the Zandu family

Emami appoints Rediffusion Y&R for BoroPlus and Zandu

Emami has assigned the creative mandates of BoroPlus and Zandu to Rediffusion Y&R.

The product portfolio includes Himani BoroPlus Antiseptic Cream, and other specialist creams and lotions. Apart from handling the creative duties for Zandu Balm, Rediffusion Y&R will also take charge of developing the communication task for reintroducing a range of OTC products from the Zandu family. The OTC range includes heritage products such as Zandu Pancharishta and Nityam Churna.

“Rediffusion Y&R has been working closely with Emami for over three years on one of our yet-to-be launched brands. They have the ability to offer the best of both worlds – benefits of a large agency and senior management involvement coupled with an agility that is crucial for our brands.  Rediffusion has built some of the iconic brands in the country and we are confident that their understanding of the category, consumer segment and clutter-breaking creative solutions will help us grow our brands to the next level,” said Harsh Agarwal, director, Emami Limited.

D Rajappa, president, Rediffusion Y&R, said, “We are delighted to work on Boroplus and Zandu which are both legendary brands.  They present an opportunity to create iconic work in a highly cluttered and competitive category and we are looking forward to partner Emami in their next phase of growth.”
 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Union budget 2024: Ad industry experts share their ...

SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.

5 hours ago

Ranbir Kapoor strikes up a bromance with Oppo AI

The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.

5 hours ago

‘We want to build some FOMO’: Wimbledon’s CMO on ...

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

7 hours ago

Staying a step ahead in the constant battle between ...

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.