Campaign India Team
Jun 13, 2022

EFL Global gets Centrick

No multi-agency pitch was involved

EFL Global gets Centrick
The global supply chain solutions, EFL Global has announced the appointment of Centrick for its 360-degree communication duties. 
 
With this mandate, the agency aims to amplify the brand’s presence, research and integrated media solutions.  
 
There was no multi-agency pitch involved. The account will be handled by Centrick's Mumbai office. 
 
Rooso Ramachandran, CEO, EFL India, said, “Centrick’ s proven four-step process, listen, learn, create and communicate,’ when working with clients and the impact this approach has had in building brands, convinced us to partner with them for EFL India’s future business strategy. Their understanding of the business and thereafter, crafting deliveries based on data, gives us the confidence that they will deliver on the goals we have set out to achieve. We look forward to a mutually beneficial partnership with Centrick.”
 
Roy Menezes, partner and chief creative officer, Centrick, said, “We are proud just as much as we are humbled to win such a huge mandate from EFL Global. We hope to put out some hard-working campaigns that are worthy of all the hard work that goes into the logistics sector.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.