EFL Global gets Centrick

No multi-agency pitch was involved

Jun 13, 2022 12:54:00 PM | Article | Campaign India Team

The global supply chain solutions, EFL Global has announced the appointment of Centrick for its 360-degree communication duties. 
 
With this mandate, the agency aims to amplify the brand’s presence, research and integrated media solutions.  
 
There was no multi-agency pitch involved. The account will be handled by Centrick's Mumbai office. 
 
Rooso Ramachandran, CEO, EFL India, said, “Centrick’ s proven four-step process, listen, learn, create and communicate,’ when working with clients and the impact this approach has had in building brands, convinced us to partner with them for EFL India’s future business strategy. Their understanding of the business and thereafter, crafting deliveries based on data, gives us the confidence that they will deliver on the goals we have set out to achieve. We look forward to a mutually beneficial partnership with Centrick.”
 
Roy Menezes, partner and chief creative officer, Centrick, said, “We are proud just as much as we are humbled to win such a huge mandate from EFL Global. We hope to put out some hard-working campaigns that are worthy of all the hard work that goes into the logistics sector.”