Effie Worldwide has revealed the global results of the Effie Effectiveness Index 2015.
Sancho BBDO has been listed as the most effective agency office in the world while Lowe Lintas and Partners India was ranked as the most effective agency office in India. Ogilvy & Mather, Mumbai, and McCann Worldgroup, New Delhi follow Lowe in the rankings.
Coca-Cola, Vodafone and McDonald’s filled the top three spots of being the most effective brands globally. For Apac, the ranking began with Coca-Cola followed by Baidu and McDonald’s.
BBDO Worldwide ranked as the most effective agency network globally, followed by McCann Worldgroup and Ogilvy & Mather.
According to 2015 Effie Effectiveness Index (in order of rank):
Most Effective Agency Offices (India): Lowe Lintas and Partners India (1); Ogilvy & Mather Mumbai (2); McCann Worldgroup New Delhi (3);
Most Effective Agency Offices (global): Sancho BBDO (1); FP7/DXB (2); Lowe Lintas (3)
Most Effective Brands (global): Coca-Cola (1), Vodafone (2), McDonald’s (3), Pepsi (4) and Movistar (5)
Most Effective Advertising holding group: WPP Group (1), Omnicom (2), Interpublic (IPG) (3)
Most Effective Marketers: Coca-Cola (1), Unilever (2), Procter & Gamble (3)
Most Effective Agency Network (global): BBDO Worldwide (1), McCann Worldgroup (2), Ogilvy & Mather (3)