Edelman names Roger C B Pereira as global vice chairman

Roger C B Pereira, CEO and managing director, R&PM:Edelman has been appointed global vice chairman for Edelman effective July 1, 2009. Pereira will serve as a voice of ‘BRIC’ and Emerging Markets in Asia for the firm in Europe and North America.  He will work closely with Edelman’s global client relationship managers (GCRMs) and large-client leads to provide an emerging markets perspective to global stakeholder engagement and communications strategies.  
Pereira started his career in advertising. He has worked at JWT and then at Shilpi, where he was the CEO for 13 years. He initiated and helped found the Advertising Standards Council of India (ASCI) and the India chapter of the International Advertising Association (IAA). He was also on the international board of the IAA for several years.  He ventured into PR in 1987.
“As we continue to work with and invest heavily in emerging markets, we believe it is important to have a strong representative voice for those markets in a global position within Edelman. Roger has been an inspiration for excellence in communications through his long and distinguished career and I cannot think of a better person to join me in our quest to not only be present in these markets, but also to be able to drive conversations around opportunities- to understand, advise and engage our clients on their presence in these areas,” said Richard Edelman, president and CEO, Edelman.