Campaign India Team
May 26, 2010

eBay India's new campaign puts the spotlight on deals

eBay India has launched a new campaign to announce what they term as 'scorching hot deals' on eBay. Shot stylistically, the commercials show people hunting for good buys on eBay India.  The campaign looks at positioning the site as a one-stop shop where consumers are spoilt for choice with a variety of products at discounted rates and likely savings of upto 70%.

eBay India's new campaign puts the spotlight on deals

eBay India has launched a new campaign to announce what they term as 'scorching hot deals' on eBay. Shot stylistically, the commercials show people hunting for good buys on eBay India.  The campaign looks at positioning the site as a one-stop shop where consumers are spoilt for choice with a variety of products at discounted rates and likely savings of upto 70%.

 
WATCH the TVC's here.
 
 
 
Talking about the new campaign, Muralikrishnan B, director – marketing and product management, eBay India said, “Our endeavour with the eBay “Scorching Hot Deals” campaign is to tap the growing number of online users in the country. With this campaign we aim to make consumers aware that eBay is a one stop shop for desired products made available at the best price. We would like to reinforce online shopping as a delightful experience and establish eBay India as the best place for great variety and super, safe deals. "
 
Although W+K handles the eBay account in India, this campaign has been developed by Piyush Raghani and produced by Old School Films. It will break today nationally across TV, outdoor hoardings, digital and social media.

 

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Source:
Campaign India