Campaign India Team
May 26, 2010

eBay India's new campaign puts the spotlight on deals

eBay India has launched a new campaign to announce what they term as 'scorching hot deals' on eBay. Shot stylistically, the commercials show people hunting for good buys on eBay India.  The campaign looks at positioning the site as a one-stop shop where consumers are spoilt for choice with a variety of products at discounted rates and likely savings of upto 70%.

eBay India's new campaign puts the spotlight on deals

eBay India has launched a new campaign to announce what they term as 'scorching hot deals' on eBay. Shot stylistically, the commercials show people hunting for good buys on eBay India.  The campaign looks at positioning the site as a one-stop shop where consumers are spoilt for choice with a variety of products at discounted rates and likely savings of upto 70%.

 
WATCH the TVC's here.
 
 
 
Talking about the new campaign, Muralikrishnan B, director – marketing and product management, eBay India said, “Our endeavour with the eBay “Scorching Hot Deals” campaign is to tap the growing number of online users in the country. With this campaign we aim to make consumers aware that eBay is a one stop shop for desired products made available at the best price. We would like to reinforce online shopping as a delightful experience and establish eBay India as the best place for great variety and super, safe deals. "
 
Although W+K handles the eBay account in India, this campaign has been developed by Piyush Raghani and produced by Old School Films. It will break today nationally across TV, outdoor hoardings, digital and social media.

 

WATCH other TVC's 

SRK explains the importance of daily brushing in new Pepsodent TVC

Adidas gears up for football fever

Maruti Alto brings people closer in new TVC

Mitsubishi Outlander inspires Rohit Bal in new campaign by Contract

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.