EatSure launches ‘Meri Marzi’ December Buy-One-Get-One campaign

EatSure, the online food delivery platform from Rebel Foods, has rolled out a new consumer campaign titled ‘Meri Marzi’ for December 2025. Announced in Mumbai on December 11, the initiative offers a buy-one-get-one-free proposition that allows customers to order from multiple brands within a single order, without the need for coupon codes or additional delivery charges.

Positioned as a festive-season offering, the campaign enables consumers to combine dishes from different EatSure partner brands in one seamless transaction. For example, a customer can order a burger from Wendy’s alongside a pizza from OvenStory, or mix items such as Behrouz Biryani and Faasos wraps, and receive one item free. The offer is available across the platform until December 31, 2025.

The campaign is designed to remove common points of friction associated with promotional food offers. EatSure has eliminated the requirement for promo codes, minimum conditions, or incremental delivery fees, aiming to simplify the ordering experience while delivering added value. The proposition focuses on consumer choice, flexibility and convenience, particularly during a month characterised by frequent social gatherings and celebrations.

According to EatSure, the campaign reflects an insight that food consumption during December often goes beyond routine meals, becoming a shared and emotional experience. By allowing multiple brand selections in a single order, the platform aims to accommodate varied preferences within households and groups, without requiring multiple orders or compromises.

Akash Agarwal, head of growth and online distribution at EatSure (Rebel Foods), said, “Food is always an emotion, and December is the month of celebration. With Meri Marzi, we wanted to remove all the friction for our users — giving them the freedom to order exactly what they crave, across brands, in a single seamless experience all day, everyday for the whole month of December.” Agarwal added that the campaign brings together choice, convenience and value, enabling users to enjoy more without additional complexity.

To support the campaign, EatSure has released a one-minute music video titled ‘Meri Marzi’. The film uses playful music and youthful visuals to communicate the idea of eating without restrictions and choosing food on one’s own terms. The video serves as the creative anchor for the campaign and reflects the brand’s focus on a younger, digitally native audience.

Beyond the film, the campaign has been activated across multiple touchpoints. EatSure is leveraging social media platforms, influencer collaborations, in-app notifications, customer relationship management journeys and in-app offer placements to drive awareness and usage. This omnichannel approach is intended to ensure consistent visibility throughout the month and to integrate the offer directly into the ordering journey.

The ‘Meri Marzi’ campaign reinforces EatSure’s positioning as a multi-brand food platform rather than a single-restaurant aggregator. By enabling cross-brand ordering within one delivery, the platform continues to highlight its operational model and differentiated consumer experience.

Running throughout December, the buy-one-get-one-free initiative aligns with seasonal demand patterns while supporting EatSure’s broader objective of increasing order frequency and basket size. The campaign underscores a focus on simplicity, flexibility and value, positioning EatSure as a convenient option for both everyday meals and festive occasions.