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Asian Paints
Joy Personal Care
Policybazaar
Tanishq
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As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their model obsolete.
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Fevikwik and Ogilvy turn everyday items into absurd AI mashups, reimagining glue as a catalyst for wit, imagination, and digital play.
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Digital dominates the consumer journey, as 64% prefer shopping fully online and 83% research online first.
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From WhatsApp nudges to email campaigns and push notifications, marketers are juggling multiple communication touchpoints. Yet most admit that their orchestration is fragmented at best.
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