Campaign India Team
Jun 07, 2023

DS Group acquires The Good Stuff

Is a strategic move to grow and strengthen the group’s confectionary portfolio

DS Group acquires The Good Stuff
Dharampal Satyapal Group (DS Group), has announced the acquisition of The Good Stuff. 
 
The Good Stuff houses the chocolate brand LuvIt, which was earlier owned by Goldman Sachs and Mitsui Ventures.  
 
This acquisition is a strategic move to grow and strengthen the group’s confectionary portfolio, whilst also widening its distribution reach across grocery and other retail outlets.
 
DS Group also houses brands like Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls and Maze, among others. 
 
Shri Rajiv Kumar, vice chairman, DS Group, said, “DS Group has been focusing on increasing its presence in the confectionery segment for the last many years.  Acquisition of LuvIt was a strategic decision to enhance our confectionary basket and enter the chocolate segment with an impressionable footprint. This would enable us to expand our product portfolio thereby reaching new consumers and markets too. LuvIt as a brand, perfectly complements our portfolio and synergises with our business ethos of innovation and premium quality. ”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.