Campaign India Team
Mar 11, 2010

Dream the car you drive, says Skoda's new campaign for Laura

Skoda Auto has rolled out a new campaign for the Laura. Created by Law & Kenneth, the TV-led campaign tells viewers to 'dream the car they drive'. Apart from television, the communication is being supported by print and outdoor as well.Speaking to Campaign India, Rahul Nangia, creative director, Law & Kenneth said, "We were tasked with portraying how the Skoda Laura is loaded with features that are unheard of, in this segment. In fact, the drive is comparable to cars like Audi and BMW."

Dream the car you drive, says Skoda's new campaign for Laura
Skoda Auto has rolled out a new campaign for the Laura. Created by Law & Kenneth, the TV-led campaign tells viewers to 'dream the car they drive'. Apart from television, the communication is being supported by print and outdoor as well.

Speaking to Campaign India, Rahul Nangia, creative director, Law & Kenneth said, "We were tasked with portraying how the Skoda Laura is loaded with features that are unheard of, in this segment. In fact, the drive is comparable to cars like Audi and BMW."

Watch the commercial here:
 


A man is fast asleep, while he's dreaming about his Skoda Laura. He's holding an imaginary steering in his sleep, while he's also stepping on the accelator. Even in his sleep, he is happy to be driving his car. He suddenly wakes up when his dog barks and his first waking thought is about his car. He rushes out of bed to check if his car is outside, and is reassured when he sees it parked. A super then claims 'Drive the car you dream' and 'Dream the car you drive...Skoda Laura.'

Commenting about the thought behind the communication, Nangia says, "The Skoda Laura is a 10/10 drive. It is the most perfect drive you can dream of. We decided to build up on this thought for the communication."

He adds, "The campaign stems from the insight that the car you drive is often a compromise on the car you always dreamt about. Not any more."

CREDITS

Project Skoda Laura Re-launch
Client Skoda Auto
Creative agency Law & Kenneth
Creative director Rahul Nangia, Pritam Shettigar
Copywriter Rishabh Dave, Wayne Fernandes
Art director Virendra Saigaonkar
Production house Future East Films
Director Ashim Ahluwalia
Client servicing team Nitin Singh, Vikramaditya Chauhan
Post-production studio Pixion 
Source:
Campaign India