Arati Rao
Oct 07, 2010

Double Standards: Is paid media making things tougher for PR?

Campaign India’s Arati Rao asks Sonia Huria, senior manager - communications at Colors, and Yash Khanna, president of CMCG India, if public relations is getting more challenging with the increasing incidence of paid media and whether the latter is ethically sound

(L)Sonia Huria, Senior Manager- Communication, Colors (R) Yash Khanna, President, CMG India

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