Count the GRPs. Count ’em!
Jagadeesh Krishnamurthy looks at the trend that has caught on
Campaign India’s Arati Rao asks Sonia Huria, senior manager - communications at Colors, and Yash Khanna, president of CMCG India, if public relations is getting more challenging with the increasing incidence of paid media and whether the latter is ethically sound
CMCG India has named Yash Khanna as its president. Khanna was earlier executive vice president with STAR India. He has spent the last 17 years at STAR Network in India. He has worked across corporate communications, corporate affairs, marketing, ad sales and business development functions at STAR India and at Ananda Bazaar Patrika.
Yashpal Khanna, executive vice president, STAR India , has put in his papers after a 17 year tenure at the company.
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