Viacom18 has announced the launch of Colors Cineplex Superhits.
With this launch, the network will feature over 500 movie titles from the content library of Colors Cineplex and Colors Cineplex Bollywood.
The channels will exist independently even after the launch.
The tagline of the new channel is ‘super hai’ (it is super) and will go live on 1 April 2022.
Colors Cineplex Superhits aims to target the urban and rural HSM market.
Rohan Lavsi, head, Hindi movies cluster, Viacom18 Media, said, “Movies are the most preferred medium of entertainment for the viewers and Colors Cineplex has always been at the forefront of providing exceptional movie content. The mother channel – ‘Colors Cineplex’ has seen impressive growth in the past few years and has made it to the top five channels in the Hindi movie space. With the launch of Colors Cineplex Superhits, we are now consolidating all the movie channels under the 'Colors Cineplex' brand name. With the strengthened portfolio of channels that now includes Colors Cineplex, Colors Cineplex Bollywood and Colors Cineplex Superhits, we are excited to bring some blockbuster premieres and a splendid line-up of Superhits of yesteryears for our audience.”
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