Advertising In-Depth
Jagadeesh Krishnamurthy
Jul 16, 2011

Double Standards: How is it to ideate for brands in a foreign land?

Understanding the local culture and going with the flow seems to be the mantra followed by W+K Delhi’s Dan Berkowitz and BBH India’s Raj Kamble, Jagadeesh Krishnamurthy finds out.

Dan Berkowitz (L) and Raj Kamble (R)

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