Advertising In-Depth
Jagadeesh Krishnamurthy
Jul 16, 2011

Double Standards: How is it to ideate for brands in a foreign land?

Understanding the local culture and going with the flow seems to be the mantra followed by W+K Delhi’s Dan Berkowitz and BBH India’s Raj Kamble, Jagadeesh Krishnamurthy finds out.

Dan Berkowitz (L) and Raj Kamble (R)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

4 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

5 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

McCann hits the right note with Hero Splendor’s life symphony

8 McCann hits the right note with Hero Splendor’s life symphony

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

9 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

10 Why almost every brand you know apologised

Related Articles

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India
Advertising
Apr 08, 2025
Campaign India Team

Publicis Groupe South Asia appoints Paritosh ...

Ashwin Palkar moves to BBH India
Advertising
Nov 27, 2023
Campaign India Team

Ashwin Palkar moves to BBH India

Double Standards: Is technology helping or harming creativity?
Advertising
Aug 28, 2015
Campaign India Team

Double Standards: Is technology helping or harming ...

BBH India appoints Parixit Bhattacharya
Advertising
Mar 01, 2023
Campaign India Team

BBH India appoints Parixit Bhattacharya

Just Published

Avaada sheds light on the dark side of the data centre
The Work
17 minutes ago
Campaign India Team

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

The ‘green’ cost of FOMO
Advertising
25 minutes ago
Upamanyu Borkakoty

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.

Hindustan Zinc concludes IITF 2025 showcase with ‘Zung Ke Khilaaf Zinc’
Advertising
51 minutes ago
Campaign India Team

Hindustan Zinc concludes IITF 2025 showcase with ...

It wrapped up its IITF 2025 presence with an immersive campaign spotlighting galvanisation and its role in corrosion protection.

Sahil Chopra joins JioHotstar as VP of consumer marketing
Advertising
4 hours ago
Campaign India Team

Sahil Chopra joins JioHotstar as VP of consumer ...

Before joining JioHotstar, he served as associate vice president of marketing at JioStar.