Campaign India Team
Sep 04, 2013

Doo Creative bags ‘Agency of the year’ at Adex; JWT Mindset wins 15 metals

Winners of the annual awards hosted by the Advertising Club Hyderabad were announced on 30 August

Doo Creative bags ‘Agency of the year’ at Adex; JWT Mindset wins 15 metals

Doo Creative, a three year-old Hyderabad-based creative agency, bagged the ‘Agency of the year’ title with an 18-metal haul including 12 Golds and six Silvers at the Advertising Club Hyderabad’s Adex Awards for 2012.

The awards - for work done in 2012 - list ‘First’ and ‘Second’ winners in each category, which translates as ‘Gold’ and ‘Silver’. Winners were announced in a ceremony on 30 August 2013.

JWT Mindset won 15 awards including nine Golds and six Silvers. JWT Mindset also bagged the ‘Copywriter of the Year’ and ‘Art Director of the Year’ trophies.

This year, Adex saw 24 agencies participating, of which 17 won awards. A total of 250 entries were in the fray. The full list of winners is pasted at the end of this article.

The jury comprised Saurav Chakraborthy, head of digital, Cleartrip.com; R Sridhar, CEO, Brandcomm; Murali Krishnan creative consultant (former creative director, RKSwamy BBDO) ; Suresh Babu, producer (ex-creative director, O&M); and MK Ramesh (ex-creative director, Lintas).

On the win, TV Prasad, MD, Doo Creative, said, “We showed our dominance in all categories and bagged awards for all clients we handle. The credit goes to our clients and the fabulous team that pushes the limits to deliver outstanding results!”

“The difference Doo Creative brings to the table is: creative that works in the marketplace, not creative for creative sake,” added Viswaprasad Raju, director, Doo Creative.

On JWT Mindset’s wins, Ram Gedela, CEO, said, "Our focus is on creating work that will help our clients meet their business goals. When that work is also recognised by our peers for its creative excellence we find it very heartening. We have the honour of working with some of Hyderabad's leading blue-chip businesses, and this recognition is as much a tribute to their professional capabilities as it is to ours".

The awards night, sponsored by Sakshi Daily, was attended by more than 400 participants from advertising, media and marketing.

View the full list of winners here:

ADEX 2012 - Advertising Club, Hyderabad
     
Category Client Winner
     
Agency of the Year   DOO Creative
     
Category 01-Integrated campaign of the year Peaks ( Kandkuri Lifestyle) Gold - DOO Creative
     
Category 02 - Best Continuing Campaign   No award
     
Category 03 - Photograph of the year R S Brothers Gold - DOO Creative
     
Category 04 - Illustration of the year Abninav Projects Gold - DOO Creative
     
Category 05 - Copywriter of the year Reqelford Gold - JWT Minset
     
Category 06 - Art director of the year Oakridge International School Gold - JWT Minset
     
Category 07 - Press- Product Sakshi Media Group Gold - DOO Creative
  HIL Limited Silver - JWT Mindset
     
Category 08 - Service Ohris Silver - DOO Creative
  Sharmilas Yoga Studio Gold - JWT Mindset
     
Category 09 - Retail Golkonda Hotel(F & B) Gold - JWT Mindset
  Kalaniketan Silver - DOO Creative
     
Category 10 - Corporate   No award
Category 11 - Real Estate Manjeera Trinity Silver - DOO Creative
  Botanika Gold - JWT Mindset
     
Category 12 - Public Service Beautiful People Bio Spa & Saloon Gold - Pine Coomunication
     
Category 13 - Recruitment   No award
Category 14 - Rural   No award
Category 15 - Regional language Amori Cellphone Super Store Silver - Janrise
  Kalaniketan Gold - DOO Creative
     
Category 16 - Unpublished ITC PSPD Gold - JWT Mindset
  Yestmart Silver - DOO Creative
     
Category 17 - TVC Colorette Silver - Therefore We media
  Orient Electrical Gold - JWT Mindset
     
Category 18 - Corporate film Nandan Cleantec Ltd Silver - Associated 
  Shivashakthi Gold - DOO Creative
     
Category 19 - Radio Oakridge International School Gold - JWT Mindset
     
Category 20 - Hoardings Bio diversity Silver - JWT Mindset
  NCET Gold - Janrise
     
Category 21 - Exhibition stalls Botanika Silver - JWT Mindset
  MYK Latcrete Gold - Associated
     
Category 22 - Poster Product Beautiful People Bio Spa Silver - Pine communications
  Airtel Gold - JWT Mindset
     
Category 23 - Poster Service Oakridge International School Silver - JWT Mindset
  SV College of Fine Arts Gold - Janrise
     
Category 24 - Poster Others Vishwa Prasad Raju Gold - DOO Creative
  Upper Deck Steaks & Wines Silver - JWT Mindset
     
Category 25 - Danglers, streamers, Stickers etc Creya Silver - Nevvee Advertising
  Kalaniketan Gold - DOO Creative
     
Category 26 - Leaflets / Folders / Brochures Blue Cactus Gold - White Thoughts
  Amara Courtyard Silver - DOO creative
     
Category 27 - Booklet (12 pages or more) Oakridge International School Silver - JWT mindset
  Ramoji Film City Gold - Varna Brand Communications
     
Category 28 - Corporate Identity kit Giant Poster Gold - Nevve Advertising
  Fit & Glow Silver - Forza Creations
     
Category 29 - Packaging Dadu's Mithai Vatika Silver - White Thoughts
  Deccan Health Care Gold - Forza Creations
     
Category 30 - House journal/ News letter Goethe Zentrum Gold - Arka Advertising
  MAA TV Silver - Portrayal Advertising
     
Category 31 - Annual report 2012 ISB Gold - DOO creatives
     
Category 32 - Diaries/Planners 2013 MYK Laticrete Silver - Associated
  MAA TV Gold - White Thoughts & Branding
     
Category 33 - Wall calenders 2013   No award
     
Category 34 - Desk calenders 2013 Viswa Prasad Raju Gold - DOO Creative
  Tempest Advertising Silver - Tempest Advertising
     
Category 35 - Flat mailer Dr. Reddy's  Gold - DOO Creative
     
Category 36 - Dimensional mailer Apollo Hospitals Gold - White Thoughts & Branding
  Sakshi Media Silver - DOO Creative
     
Category 37 - Website / microsite The Birthplace Silver - Eighty Four Ideas 
  Koncept Ambience Silver - Quilt 365
  Root & wings Gold - Deep Red Ink
     
Category 38 - Banner / emailer / rich media The Park Hyd Silver - Tempest Advertising
  Dr.Reddy's Gold - DOO Creative
     
Category 39 - Social engagement Piclog Silver  - WIN Creative
  Vaarahi Chalana Chitram Gold - Eighty Four Ideas 
     
Category 40 - Virals IYNC Indian Youth Climate network Gold - Therefore We Media
  Goethe Zentrum Silver - Heartworks

 

Source:
Campaign India

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