Raahil Chopra
Jun 15, 2010

Don't let the germs attack you, says Pepsodent's new TVC

Pepsodent has launched the second part of its 'Pappu and Papa' campaign featuring brand ambassador Shah Rukh Khan. It has been conceptualized by Lowe Worldwide's Bangkok office.Created by Bang Bang Films, the TVC has Shah Rukh Khan showing the importance of brushing to his son in a humourous way. This time round, a germ attack is shown, which ends when, SRK brushes his teeth with Pepsodent. 

Don't let the germs attack you, says Pepsodent's new TVC

Pepsodent has launched the second part of its 'Pappu and Papa' campaign featuring brand ambassador Shah Rukh Khan. It has been conceptualized by Lowe Worldwide's Bangkok office.

Created by Bang Bang Films, the TVC has Shah Rukh Khan showing the importance of brushing to his son in a humourous way. This time round, a germ attack is shown, which ends when, SRK brushes his teeth with Pepsodent. 

 
Commenting on the new TVC, Roopak Saluja, managing drector/ executive producer of Bang Bang Films, said, "Given the tremendously enthusiastic response Shahrukh got as a dad in the first one, we're having a lot of fun unfurling this campaign one piece at a time."
 
The TVC has been directed by Sebastian Alfie for Bang Bang Films. 
 
WATCH the TVC
 
Credits:
 
Title: Germ Attack
Brand: Pepsodent
Client: Unilever
Agency: Lowe Worldwide (Bangkok)
Creative directors: Ruchi Sharma and Juan Carlos Martinez
Agency producer: Lolita Ham
Regional account director: Raufi Khaerunnisa
Production company: Bang Bang Films
Director: Sebastian Alfie
DOP: Hemant Chaturvedi
Produced by: Santiago Borras, Roopak Saluja, Kirk Dias and Natasha Malhotra
Assistant directors: Shakun Batra, Shome Makhija and Aditya Gupta
Editor: Harshal Thakur
Post production manager: Divya Jagwani
Post production: Pixion (Mumbai)
Music: Mikey McCleary
 
 
 

 

Source:
Campaign India