Advertising
Rahat Kapur
Apr 28, 2025

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

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