Shannon Miller
4 hours ago

Domino’s bakes craveability into its first brand refresh in 13 years

With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.

(Photo credit: Domino's Pizza, used with permission)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

3 hours ago

India’s creative economy is poised for its global leap

FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.

3 hours ago

Duolingo rolls out its new ad platform

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

4 hours ago

McDonald’s India walks the line between value and ...

Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.

4 hours ago

Festive ads trade perfection for presence

Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading polished perfection for raw, relatable emotion.