Does spoof advertising work?

There are about 59,150 views on YouTube for the commercial where Pepsi’s Youngistaan spoofs Thums Up’s campaign, in which Akshay Kumar lands up in a hospital because of his “love” for Thums Up. (http://in.youtube.com/watch?v=fJxTQvdTsIY&feature=related)

by Campaign India Team

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