Do youth brands understand social media?

Ask marketers about their brand’s social media strategy and the most common cry you hear is that the plan did not go beyond a Facebook page or a Twitter presence. For youth brands looking at addressing their target audience, social media sites have become increasingly imperative given that their audience spends a large part of their day on these sites. How well do youth brands in India leverage their presence on social media and what objective does social media fulfil in their checklist? Campaign India spoke to industry folks to get their point of view.

by Campaign India Team