The Dentsu India Group has announced the appointment of Divya Gupta as chief executive officer, Dentsu Media. The agency says her key priorities will be to consolidate Dentsu’s media business in India and cement its media competencies with global proprietary tools, knowledge and best practices from across the Dentsu Global Network.
Gupta has over twenty five years of experience in the media industry. This includes nineteen years across agencies, four years as a marketer and two years as a media owner. She has worked at agencies like Trikaya Grey, O&M, MediaCom, Bates Asia, Media Edge (TME), and MEC (Singapore). In her stints as a marketer, she joined the Reliance ADA Group as media advisor to the chairman’s office, and moved to Hindustan Times Media in 2009 as business head – West. Prior to joining Dentsu India, Gupta was an independent consultant advising and consulting marketers, media agencies and owners in the media business.
Speaking on Gupta's appointment, Rohit Ohri, executive chairman, Dentsu India Group, said, “Divya is one of those few rigorously seasoned media professionals to have witnessed the evolution of Indian media while being a key contributor to it. Her long-drawn engagements with media, as agency head, marketer, owner and strategic advisor have given her an almost uninterrupted consciousness of the dynamic media landscape. At Dentsu Media, I see her insider's understanding of the business combined with her razor-sharp business acumen working in sync with our vision for the business.”
Gupta said, “The media landscape today presents huge challenges. However there are always opportunities to seamlessly harness collective media synergies in real time to enable meaningful brand dialogues with consumers, almost on a one-on-one basis. One of the key imperatives from computing mere eyeballs to an engagement metric would also be to tighten ROI. These would be among my focus areas at Dentsu Media. I look forward to adding value in building engaging consumer connections, experiences and nurture mutually respectful relationships.”