Divya Batra moves to Haldiram Snacks as head - marketing

Indian sweets and snacks maker Haldiram Snacks has announced the appointment of Divya Batra as its head of marketing. 

 

Batra's mandate is to increase marketing efforts and launch new categories at Haldiram. She moves from McCormick India, where she was national marketing manager. She worked on brands such as Kohinoor Premium Basmati Rice, Kohinoor Spices, Kohinoor Ready to Eat & Kohinoor Ready to Cook Foods across all sales channels in India.  

 

Batra said, “I am excited to start this new journey in my career. I am glad to be able to bring over 15 years of experience in strategising, planning, executing new product launches with consumer insights and driving up sales through online and offline brand campaigns, in store activations and consumer engagement programmes. Haldiram is a heritage brand in the F&B industry, and I am thrilled to lead its marketing strategy and operations."

 

In a career spanning 15 years, she has also worked with Narang Group.