Gaming advertisers say the new question brands should ask is ‘how will we go to market?’
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Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.
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Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
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The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
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