Gaming advertisers say the new question brands should ask is ‘how will we go to market?’
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Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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The launch of Sunshine Pictures Digital and Sunshine Music extends the banner’s presence into digital content and music.
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This comes as the company seeks to accelerates its growth plans in the kids’ wellness segment.
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