Disney Star has announced that it will be entering the Odia market with the launch of Star Kirano, a GEC in June 2022.
This will be the seventh regional language the network will enter. It currently operates channels in Malayalam (Asianet), Kannada (Star Suvarna), Telugu (Star Maa), Tamil (Star Vijay), Bangla (Star Jalsha) and Marathi (Star Pravah).
Kevin Vaz, head - network entertainment channels, Disney Star, said, “Viewers are core to us at Disney Star and we have always set high benchmarks in delivering best-in-class entertainment to our viewers in the language of their choice and in a manner they prefer. We have seen immense success across our regional portfolio with viewers having a strong affinity for our brands and content. We are now delighted to announce our foray into a new market - Odisha, further expanding our regional entertainment footprint, with the hope to replicate the success with our distinct, differentiated offerings that reflect their sentiments and culture. Odisha is a fast-evolving market with a high affinity towards its local language and we look forward to elevating the entertainment experience for the Odia-speaking viewers."