Discovery Networks Asia-Pacific is launching three new 24-hour channels (licensed under Discovery Communications India) in India - Discovery Science, Discovery Turbo and Discovery HD. Permission for the new channels was granted by the Ministry of Information & Broadcasting, Government of India.
Commenting on the launch, Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific, said, “The launch of three new networks reflects the company’s commitment and focus on India and furthers our strategy of increasing our reach and distribution in key markets around the world.”
On Discovery’s strategy in India, Rahul Johri, senior vice president and general manager - India, Discovery Networks Asia-Pacific (pictured), said “In the current environment, networks that have a distinct brand proposition will emerge as the preferred destinations for viewers, advertisers and affiliates alike. The changing market dynamics, favourable demographics, and research, suggest that millions of viewers in India would enjoy Discovery Science, Discovery Turbo and Discovery HD’s unique and high-quality programme offering.”
The company plans to launch Discovery Science and Discovery Turbo on both analog and digital platforms, while Discovery HD, offered in 1080i along with 5.1 surround sound, will be launched on the digital platform. All three channels will be available in English. The network launches increase the breadth of Discovery’s television offering in India to six channels. It currently broadcasts three networks in India: Discovery Channel, Discovery Travel & Living and Animal Planet. The three networks reach 109 million cumulative subscribers with programming customised in English in Hindi.