Advertising In-Depth Research and Rankings
Staff Reporters
Dec 09, 2024

Digital surge powers APAC ad growth to $289 billion in 2024

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP mandates four days per week in office

1 WPP mandates four days per week in office

Programmatic advertising’s power trio: AI, analytics, and privacy protection

2 Programmatic advertising’s power trio: AI, analytics, and privacy protection

WPP’s back-to-office push: Is India’s adland ready for reset?

3 WPP’s back-to-office push: Is India’s adland ready for reset?

Wondrlab expands tech portfolio with BigStep acquisition

4 Wondrlab expands tech portfolio with BigStep acquisition

Why is PVMA missing ‘U’?

5 Why is PVMA missing ‘U’?

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

6 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

South Indian films dominate box office in 2024: Ormax report

7 South Indian films dominate box office in 2024: Ormax report

Valentine's Day 2024: Brand work that caught our attention

8 Valentine's Day 2024: Brand work that caught our attention

2025’s marketing mantra: Balancing AI, privacy, and retention

9 2025’s marketing mantra: Balancing AI, privacy, and retention

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill

Related Articles

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
Advertising
Dec 19, 2024
Leslie Blount

Google’s emotional ‘Year in Search 2024’ film ...

Googlies on Google: A curiosity-driven game for search
Digital
Oct 24, 2024
Campaign India Team

Googlies on Google: A curiosity-driven game for search

India to be among fastest-growing ad markets in 2024: Magna forecast
Advertising
Jun 17, 2024
Campaign India Team

India to be among fastest-growing ad markets in ...

Will the rise of AI search challenge Google's dominance?
Marketing
Sep 03, 2024
Matthew Keegan

Will the rise of AI search challenge Google's ...

Just Published

Campaign roundup: Week of 20 Jan
Advertising
9 hours ago

Campaign roundup: Week of 20 Jan

The latest ad films and campaigns from brands JK Lakshmi Cement Zupee , realme ,Window Magic like and more, in our weekly roundup.

Trust erosion leading to grievances: Edelman Trust Barometer 2025
PR
12 hours ago
Staff Reporters

Trust erosion leading to grievances: Edelman Trust ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

Annapurna Studios elevates Indian filmmaking with Dolby-certified facility
Advertising
13 hours ago
Vinita Bhatia

Annapurna Studios elevates Indian filmmaking with ...

The new postproduction hub redefines cinematic standards, offering select advertising collaborations with a focus on high-budget, innovative campaigns.

AI-powered content can be a shortcut to marketing greatness
Marketing
13 hours ago
Eshu Sharma

AI-powered content can be a shortcut to marketing ...

Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.