Advertising In-Depth Research and Rankings
Staff Reporters
Dec 09, 2024

Digital surge powers APAC ad growth to $289 billion in 2024

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

Magna forecasts a 7.7% increase in India’s adex for 2026
Advertising
Jul 04, 2025
Campaign India Team

Magna forecasts a 7.7% increase in India’s adex for ...

Is your brand ready to ride the social search wave?
Media
Apr 22, 2025
Sanjay Krishnamurthy

Is your brand ready to ride the social search wave?

Search shifts from ranking links to answer engines
Digital
Oct 01, 2025
Divanshi Gupta

Search shifts from ranking links to answer engines

Google introduces AI Max to search campaigns
Advertising
May 08, 2025
Joseph Arthur

Google introduces AI Max to search campaigns

Just Published

Knocking down new doors to creativity
Opinion
3 hours ago
Saumya Baijal

Knocking down new doors to creativity

Brands today are struggling to be heard in the din of headlines, viral trends and user-generated content. These two pillars could help cut through the noise.

Starbucks bets on togetherness, one saffron latte at a time
Advertising
3 hours ago
Campaign India Team

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room, but can connection be brewed outside home?

Adobe takes a stab at rewriting B2B playbook with agentic AI tools
Marketing
3 hours ago
Campaign India Team

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.