Digital Law & Kenneth has just been awarded the digital duties for Bharti AXA Investment Managers. This account was won after a multi-agency pitch.
Bharti AXA Investment Managers has a presence in more than 34 locations across the country. The company is said to have brought in best practices in risk and control methodologies from its sponsor, AXA Investment Managers, an asset management company. “It's an exciting win for us, given the opportunities and challenges facing the mutual fund industry in India today. Our one-line mandate is to up the ante on the online consumer experience and focus,” said Anil Nair, managing partner, Digital Law & Kenneth.
The agency will handle all aspects of the brand across web, mobile and social media.