Raahil Chopra
Jun 08, 2010

Digital Law & Kenneth creates Green Thumb initiative for Lavasa

Digital Law & Kenneth recently conceptualised the 'Green Thumb' initiative for Lavasa on the occasion of World Environment day on the 5th of June. The activity involved a microsite which aimed at driving users to register clicks on the microsite. Lavasa has pledged to plant a tree for every click that was registered on the site.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

10 hours ago

How Zohran Mamdani rode the authenticity wave to ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

11 hours ago

‘The future belongs to the discontented’: Inside ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

11 hours ago

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

12 hours ago

Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.