Digital Law & Kenneth recently conceptualised the 'Green Thumb' initiative for Lavasa on the occasion of World Environment day on the 5th of June. The activity involved a microsite which aimed at driving users to register clicks on the microsite. Lavasa has pledged to plant a tree for every click that was registered on the site. (View the microsite here)
Commenting on the new initiative, Anil Nair, managing partner, Digital Law & Kenneth said, "Lavasa being an environment conscious establishment, they wanted to do something for World Environment Day. Carrying on with their efforts to plant more trees, specially for the World Environment Day, together with Digital Law & Kenneth, this idea was taken online. So we created a microsite which would allow every user who registered a click on the site, to be a part of the initiative of planting a tree."
Through the Green Thumb initiative, for every virtual click that the site receives, Lavasa would plant a real tree. Once on the website, users can sign in through their Facebook account or just enter their name and e-mail ID in order to grow a tree. The idea, as Nair says, was to encourage urbanites to contribute some time towards the environment in their own way.
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