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As with all things new, when digital technologies became mainstream in our lives mass confusion reigned in our industry regarding who should do what. Should only digital agencies do digital? Could traditional agencies do it too? Could digital agencies become mainstream?Now, as the move towards integrated communications forces such debates to conclusion, a new trend in consumer behaviour and marketing is adding layers of digital depth to our real world surroundings. Welcome to ‘Post-Digital’.
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Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.