Digital Communication, Real World Connection

As with all things new, when digital technologies became mainstream in our lives mass confusion reigned in our industry regarding who should do what.  Should only digital agencies do digital?  Could traditional agencies do it too?  Could digital agencies become mainstream?Now, as the move towards integrated communications forces such debates to conclusion, a new trend in consumer behaviour and marketing is adding layers of digital depth to our real world surroundings. Welcome to ‘Post-Digital’.