Digidarts launches AI-powered SEO tool

Digidarts has launched DareAiSearch, an AI-powered search engine optimisation tool (SEO tool) to help brands optimise their content visibility on AI-driven search engines and large language models (LLMs) including ChatGPT, Copilot, and Gemini. The tool adapts to the changes in search behaviour influenced by AI technologies, which place a greater emphasis on contextual understanding and real-time data retrieval than on traditional keyword-based search techniques.

Commenting on the launch of the AI-SEO tool, Siddhant Jain, vice president — growth at Digidarts, said, “Search is undergoing a fundamental transformation. AI search engines and LLMs are not just changing how people find information, but also how brands need to position themselves. With DareAiSearch, we are giving forward-thinking brands a first-mover advantage in the AI-driven search ecosystem.”

Developed for AI-first search methods, DareAiSearch assures structured content indexing and optimised discoverability. Calibrated for multiple AI search platforms, DareAiSearch is trained on data from more than 100 websites across 15 industries. Drawing insights based on over one-lakh AI search queries, the tool enhances search visibility, with up to 30% improvements, according to a company press release.

The tool provides brand marketers with AI-powered content strategies including conversational search and data-backed performance monitoring features. By prioritising entity-based search techniques, it boosts the possibility of brands appearing in AI-generated responses.

Siddhartha Vanvani, founder and CEO, Digidarts, said, “AI search is no longer the future, it is the present. As brands battle for visibility, those who adapt to AI-first search algorithms will lead the game. DareAiSearch is our response to this paradigm shift to help our clients get ahead.”

In the initial phase of the DareAiSearch rollout, Digidarts will confine it to five brands only, targeting to achieve high-impact outcomes for the early adopters. The company believes that AI search optimisation will prove to be a key component of future digital strategies. Organisations will be required to modify their approaches to stay visible in AI-generated search environments.

Recently, DigiDarts secured various digital marketing mandates from organisations across industries. For instance, it won performance marketing mandate from Dabur. In the education sector, the agency bagged a contract from Sunstone for digital transformation through learning initiatives. In the luxury real estate segment, it secured the digital marketing mandate for HomeSharp.