Samuel Burr
May 16, 2024

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

Samuel Burr, Consulting Manager at fifty-five London, covers the evolution of ChatGPT and its usefulness for those working with GA4, highlighting that its answers are only correct in 66% of cases, despite the training data now running up to December 2023.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

13 hours ago

TTK Prestige makes cooking cool with #LetsGetCooking

By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.

14 hours ago

World’s top brands lost a whopping $3.5 trillion in ...

The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.

15 hours ago

Ratan Tata: The quiet titan who shaped global ...

Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.

17 hours ago

From streets to stadiums: Sports marketing scores ...

Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.