Opinion
Samuel Burr
May 16, 2024

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

Samuel Burr, Consulting Manager at fifty-five London, covers the evolution of ChatGPT and its usefulness for those working with GA4, highlighting that its answers are only correct in 66% of cases, despite the training data now running up to December 2023.

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