Design Stack, the agency which handled the creative duties for Disney Channel’s Shooting Stars in early 2011, has bagged the entire creative duties for Disney Network’s three channels: Disney Channel, Disney XD and Hungama TV. The agency will handle off-air publicity and promotional campaigns for all the three channels.
Commenting on the decision to appoint Design Stack, Bikram Duggal, director marketing, Walt Disney Television International India, said, “The Disney Network’s continued success with kids and families is testament to how our stories and characters work at multiple levels and we are committed to further increasing the visibility of our brands and creating a deeper and richer connect with the viewers across India. We felt the time was right to appoint a creative agency that understands our brand values and can help bring them alive visually in our campaigns. The team at Design Stack brings an immense amount of enthusiasm and creative excellence to the table and we look forward to their contributions on our upcoming projects”
Talking about the tie-up, Priyanka Bhasin, partner, Design Stack, said, “We’ve all grown up with Disney as a part of our childhood and it's a thrill to be associated with such an iconic brand, especially at a time when they are building a strong local presence in India.”