Arati Rao
Jul 18, 2011

Design Law & Kenneth unveils new corporate identity for RP-Sanjiv Goenka Group

The new identity will be called ‘Dhanuchakra’

Design Law & Kenneth unveils new corporate identity for RP-Sanjiv Goenka Group

Design Law & Kenneth has created a new corporate identity for the RP-Sanjiv Goenka Group. Unveiling the new logo in Kolkata last week, Sanjiv Goenka, chairman of the Group, said, "The new logo takes birth from an arrow head which personifies speed, progressiveness and focus. Six such arrow heads converge at a “common goal” forming the Dhanuchakra – the logo identity of the Group.”

“The logo & identity represent a young and vibrant business group focused on growth through sunrise industries. The values of dynamism, progressiveness and humaneness are imbibed in the logo,” said Anil Nair, chief executive officer and managing partner, Law & Kenneth.

Giving further details, Chandan Mahimkar, chief creative officer, Design Law & Kenneth, added, "The project was given to us in April 2011, and we will be handling all further work for the Group. The brief was to create a progressive, dynamic and vibrant identity. The new identity was arrived at keeping in mind the various core businesses under the new group. Design Law & Kenneth decided on 'Convergence' to be the theme for designing the new logo identity: the 6 arrowheads symbolising the varied businesses converging around a single goal. Form, typeface and colour reflect the dynamism and vibrancy of the Group."
The division of ownership of assets between his two sons was announced by the patriarch Dr RP Goenka of the diversified Rs 16000 crore conglomerate RPG Enterprises, Dr. R.P. Goenka in early 2010. RP-Sanjiv Goenka Group operates in five business sectors: power & natural resources (CESC Ltd., Noida Power Co. Ltd., Integrated Coal Mining Ltd. (ICML)), carbon black (Phillips Carbon Black Ltd.), retail (Spencer’s Retail Ltd., MusicWorld Retail Ltd., Au Bon Pain Café India Ltd. (ABPCIL)), media and entertainment (Saregama India Ltd., Open Media Network Ltd.), and infrastructure (CESC Properties). Dr. R.P. Goenka is chairman emeritus of the new Group, and will continue to be Chairman of CESC and Saregama India.

Campaign India

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