Campaign India Team
Dec 02, 2020

Dentsu Webchutney and its employees face heat on Twitter

The agency handles Swiggy’s social media business

Dentsu Webchutney and its employees face heat on Twitter
Food delivery app Swiggy was recently in hot water after it published a tweet supporting the ongoing farmers protest in Delhi. Soon after, ‘outraged’ Twitterati called to #BoycottSwiggy and threatened to uninstall the app
 
Now, digital marketing agency Dentsu Webchutney is facing fire as Swiggy’s social media agency. The ordeal began when Twitter user @vijaygajera put up a series of tweets to ‘expose’ the agency, beginning with Sidharth Rao, Dentsu Webchutney’s chairman. The thread went on to name some of the agency’s employees who have taken a political stance on social media in the past. 
 
Soon after, Dentsu Webchutney protected its Twitter and Instagram accounts, as did the employees towards whom hate was directed. Rao, too, protected his social media profiles.
 
A few users called on others to leave comments on the agency’s LinkedIn posts to ‘hit them where it hurts’. Soon after, Webchutney deactivated comments on LinkedIn, as well. 
 
Campaign India reached out to Dentsu Webchutney for a comment. The agency is yet to issue a statement on the same.
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

6 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

6 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.