Dentsu Communications has promoted Shivanand ‘Doc’ Mohanty (pictured) as the creative head of the agency. Before this, he was the executive creative director. Mohanty will work closely with Ruchira Raina, managing director, Dentsu Communications and national business head – Dentsu Media. All creative teams at Dentsu Communications in Delhi, Bangalore and Chennai will report to Mohanty.
Before Dentsu Communications, Mohanty was with Impact BBDO. He has worked with Rediffusion DY&R in Delhi, Bangalore and Delhi after starting off with Interact Vision, Delhi. His portfolio includes Airtel, AT&T and McDowells & Co, BPL and Wella, Dodge and Deutsche Software, 7UP and Canon, Taj Group of Hotels and Maruti Suzuki, Airtel and Jeep. At Dentsu Communications, he handles clients including Toyota, Yamaha, Panasonic, NACO, Indian Oil, Incredible India, Aircel and Acer among others.
Commenting on his new role, Mohanty said, “The Dentsu way is to create value. Our attempt will be to achieve this in fresh ways, to put out work that connects with people deeply while working for the brand.”
Raina added, “An old friend and trusted colleague, Doc has been an integral part of the team at Dentsu Communications since inception. Over the years, his insights, approach and body of work have been reflective of the Dentsu way. With Doc at the helm on creative, we are poised to seamlessly leverage the collective best of our creative talent across cities and up the ante on our offerings in a manner that is a hallmark of Dentsu. Extremely well read, Doc has a probing mind that constantly seeks new learnings. As a team leader, he manages tremendous connect with his teams, empowering, enabling and encouraging them to consistently raise the bar.”